Do you want to know how the Instagram algorithm works to increase the audience engagement rate of your account?
They are responsible for showing you the most relevant content on your Instagram feed.
So, cracking this algorithm can really help you improve the reach of your Instagram posts and stories to a larger audience.
But before that, we will show you everything you need to know about the algorithm in order to positively impact your Instagram strategies.
The Instagram algorithm is a set of rules and instructions that decides the content to be shown on your Instagram account.
In fact, the term Instagram algorithm itself signifies a number of multiple algorithms instead of a single algorithm.
All the different algorithms analyze your search history, liked posts, location, device, and many more factors to provide the posts you see on your Instagram home, stories, and explore page.
Furthermore, the Instagram algorithm also processes the various accounts that you visit or follow and displays the most relevant content for you in the best order possible. This includes the feed posts, reels, stories, as well as the explore page.
The algorithms are also modified and updated frequently according to the feedback provided by the users.
If you want to improve your social media presence as a business, creator, or for personal use, you have to be familiar with the frequent updates in the algorithm as well. So before we dive into how the Instagram algorithm works, let’s look at its latest changes in 2022.
For the year 2022, Instagram has made a number of major changes to its algorithm (until now).
If you open the Instagram app right now, you can easily see some of these major updates that have been implemented in the algorithm. Now let’s look at how the Instagram algorithm really works in a bit more detail.
The Instagram algorithm considers three major factors for the maximum efficiency possible to provide the most relevant content on your feed.
Apart from these factors, the Instagram algorithm also gives importance to the following signals to provide the most suitable content for your feed:
This is the general idea of how the Instagram algorithm work and what it focuses on. However, it does vary in each of the different elements of the app like feed posts, reels, stories, and the explore page. So let’s have a look at how the algorithm works with them too.
Instagram feed posts are one of the first posts that you’ll be able to see when you open the Instagram app. They are shown on the default feed home page of the app and show the recent posts from the accounts that you follow.
However, as you scroll down, the Instagram algorithm displays a number of posts that it decides are most suitable for you along with suggested and promoted posts. They are based on the following signals for content relevancy:
When all these factors are combined, your feed posts will show you the most relevant recent posts from the accounts that you follow. But there are some more elements that can affect your post feeds.
If you want a clearer understanding of how it works with feed posts, in brief, Adam Mosseri, the Head of Instagram has even posted a designated post regarding it.
The Instagram algorithm also affects the feed post ranking with the following minor considerations:
If you want to make sure that your posts rank higher on the Instagram feed, here are some of the useful engagements that you should implement:
Instagram reels are also one of the major pieces of content that have increased the popularity of Instagram.
They are short video clips that can be added to your Instagram account that can provide your viewers with immense information in a very short time. So if you want to grow your Instagram account, you must understand how the Instagram reels algorithm works as well.
As more and more users get viral with the help of Instagram reels, Instagram usually ranks the reels according to their level of engagement. The more amount of shares, likes, and comments they get, the more chances for them to end up on your Instagram feed or explore page.
And as Instagram itself is trying to pursue more reels on your suggested content, the reels that you create must be top-notch.
Instagram’s algorithm considers all the general factors of post information, poster information, user activity, and interaction history for a reel.
But to crack the Instagram reels algorithm, you also need to add high-quality reels to your account. The reels that you upload to your feed must be of high resolution with engaging content that assures that the users will watch your content till the end of the clip.
You can also do a lot of interesting experiments with the reels. They can include texts, camera effects and filters, video cropping and merging, and many more. You can have a look at some of the most popular reels posted on Instagram from their official account for more creative and fun examples.
Similarly, you should also add proper hashtags to your Instagram reels when you post them. The Instagram reel ranking also relies highly on the hashtags used on the particular reel.
Since Instagram deprioritizes the reels with the watermark of other apps, you should also keep in mind that the reels you post mustn’t have any such watermarks on them.
Instagram stories have been one of the most used features by Instagram users in recent years. They store the content on a user account for 24 hours which can include photos as well as videos. Then, these contents are then moved to the archive.
Since they are shown on the homepage of the Instagram app as soon as your open it, the Instagram stories also work with their own algorithm. Typically, they show the story posts of the accounts that you follow.
But the order of the story posts that are shown depends on the accounts that you most interact with along with the story engagements.
Instagram stories have a lot of customization options. So it’s one of the easiest ways to engage with your followers. You can easily add polls, quizzes, and even add music to your stories or questions for more engagement.
Furthermore, the story posts have a much lesser time span on Instagram and usually show the most recent posts.
So if you want your audience to view your story, you can update it frequently within a few hours. Therefore, every time you post a story, there are high chances that your followers will be able to see your new story content.
As suggested by the name of the page itself, the Explore page is targeted to introduce the users to new content on their Instagram feed. And just like the Instagram posts, stories, and reels, the explore page algorithm also has its own algorithm for Instagram.
The explore page or the explore tab consists of all kinds of posts that you might be interested in and includes images as well as videos and reels.
But while the default home page of Instagram includes the contents of the accounts you follow, the explore page includes the posts of all the new accounts that you might be interested in.
To collect and show the most relevant content for you on your explore page, the explore algorithm first considers the likes, saves, and shares of a post.
And once again, they compile the most suitable posts based on the accounts and posters that you interact with. Finally, this results in all the photos, reels, and videos that you see on your Instagram explore page.
Apart from the account interaction history, the algorithm also analyzes the keywords that you’ve entered in the explore tab search bar and your published post.
These keywords also directly impact the posts that you see on your explore page.
For example, if a user is a wildlife enthusiast, their explore page might look similar to the following screenshot.
Now that you know all the working procedures of the Instagram algorithm in 2022, we’ll also show you how it works for business, creator, and personal accounts too. Understanding it can also immensely help you improve your Instagram marketing strategy.
There were many popular rumors from unofficial sources that Instagram does prioritize business accounts more for ranking their content.
Obviously, Instagram did post an official story from their creators account currently under the FAQ story highlight.
They mentioned that they treat every type of account are equal for ranking their content to put an end to this rumor.
This means that they treat every account equally and show you the most relevant content from the accounts that you interact with the most.
However, switching to a business account does have certain advantages to monitoring your account.
It provides you with a number of helpful stats to help you grow your account which can be useful to you as a creator and even for personal use. Even so, your content will be ranked according to the quality of the posts and all the other factors that we’ve already mentioned here.
We’ve gone through almost everything that you need to know about how the Instagram algorithms works.
So now, you can easily implement the various ways to “beat” the algorithm and increase the reach of your Instagram audience. Here are some of the quickest ways to do so:
We’ve repeatedly mentioned that Instagram is trying to promote more reels since their recent Instagram algorithm updates.
So if you consistently share your Instagram reels on your stories, there are high chances that they will get more views and interaction from the users. In return, this can also increase the chances of your reels ending up on the explore page for new account followers and visitors.
But you have to share and post consistently in order to get the best out of the reels. A schedule for posts and content sharing can help you organize the process.
Instagram stories are one of the most customizable content that the app has provided for its users along with other posts.
It has a large number of sticker options with which you can show your creativity in your stories. One of the most common stickers to help you bring more engagement through your stories are the poles, questions, and emoji sliders.
Moreover, there are a lot of sticker animations provided by Instagram for your stories to make them even more attractive.
You can combine multiple stickers to create content that can increase user interaction with your account. Posting engaging content like these will definitely increase the interactions with Instagram users.
Since the increase in interaction with the accounts is a major way to crack Instagram’s algorithm, you should also make sure that your posts have engaging content. You can add questions and suggestions to the Instagram captions of the posts that might lead the users to comment on them.
For example, you can compare two or more products on a post. Then ask a question to the user on which product they like better in the caption of the post. Also, request them to put their thoughts in the comments.
Relevant hashtags and keywords are very essential if you want to gain exposure for your posts and reels. These hashtags and keywords help Instagram’s algorithms to let them know the type of content that you just published. It even categories your content accordingly and display them to the relevant users based on their account interactions and niche hashtags.
Cross-promotion is a great way to introduce your Instagram account to new users.
You can share the same post with another account in which both the user accounts are mentioned as the poster for a single piece of content. In fact, even Instagram has provided this feature recently to encourage users to cross-promote their content.
When you cross-promote your Instagram content, the followers of the account that you collaborated with will be introduced to your account.
Similarly, your followers will also be introduced to the account that you collaborated with. Therefore, this will be a win-win situation for both accounts.
Both the accounts will gain exposure to a larger audience with which they can interact. As a result, your content will also have a higher chance to be shared on more user feeds from the Instagram algorithm analysis.
Instagram also provides its users with adequate statistics and analytics. And as mentioned before, it even gives you more options for analytics if you switch to the business account. This mostly contains the view count and popularity of your overall account and individual posts.
Naturally, if you want to get the best out of Instagram to grow your account, it’s best if you switch to the business account.
In this way, you can take full advantage of the Instagram insights and familiarize yourself with the areas of improvement. You can see what works positively for your account, and make necessary changes if the views on your account content are declining.
This is all you’ve got to know about how the Instagram’s algorithms works in 2022.
To summarize, we’ve gone through how it works in general as well as in specific areas like the users feeds, stories, reels, and explore page. Similarly, we’ve also explained to you how it works for business, creators, and personal accounts and even provided you with a few tips to hack the Instagram algorithm.
All in all, if you want to increase the reach of your content to a larger audience, your best strategy is to increase the interaction with as many accounts as possible.
For that, you should post quality content with relevancy based on how you want to increase the engagements with your viewers. If you need more help, you can make full use of Instagram’s default analytics or even use a social media manager.
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