How To Promote Your Instagram Subscriptions?

Social media has given a significant rise to the creator economy. While it is undoubtedly helpful for generating a substantial source of income, micro-influencers often need help. This struggle is primarily because of Meta's algorithm changes, which eventually negatively impacted their reach. 

Meta, however, aimed to rectify that problem by introducing an Instagram subscription for creators. This subscription channel works like any other membership site, such as Substack or Patreon. 

As a result, Instagram subscriptions have opened a new avenue for creators to earn money directly from their audience on the platform. So, make sure to set up your Instagram subscription account to grow on the platform.

If you're a business owner or creator and want to increase your subscriptions, this article is your guide to promote your subscriptions and grow. 

Why Set Up Instagram Subscriptions?

As a creator, there are several benefits of Instagram subscriptions, such as the following:

• You will be able to generate recurring, constant monthly revenue. 

• Instagram subscriptions are a great way to foster a solid and genuine connection with your followers. 

• You will be able to establish yourself as a leader or expert in the industry, which can help with professional brand building. 

• Instagram subscriptions can help you build a loyal community. 

5 Ways To Promote Your Instagram Subscriptions

Once you start your Instagram subscription channel, you must promote your subscriptions correctly. Some of the significant tactics to promote your new subscription are as follows:

1. Upload Promotional Content

There are different types of promotional content that you can create to offer a wide range of perks to your subscribers. Some of these main ones for enabled Instagram subscriptions include the following:

• Subscriber stories: You may have the ‘close friends’ story option. Like that, you can start with subscriber stories, too, wherein you will put exclusive content only for your subscribers. 

• Subscriber reels: Create reels only visible to your subscribers or paid members. You'd be creating subscriber-only content and driving in more engagement. 

• Subscriber lives: One of the best promotional content ideas is to host live sessions only for your subscribers. It offers a valuable and unique content experience.

2. Utilize Story Subscription Sticker

There's a story subscription sticker that you can use when you start the subscription model. This helps in creating awareness about your new business model. All you need to do is add a subscription sticker to your story whenever you upload one about the announcement. 

In the same post, you can include the subscription tag that will redirect your followers to the subscription page where they should sign up. 

When adding the subscription story, ensure it is visible to all. Furthermore, you must make it informative to ensure people check out the story. Offering a detailed analysis of what you will be providing and what the subscribers will be getting can be extremely useful.

3. Share A Subscription Preview

You can share a subscription preview button on your profile so your audience can notice that thing. Adding a subscription preview to your profile will allow you to drive engagement. Furthermore, they will get access to exclusive content.

You can share the subscription preview on your profile with the following steps:

• Step 1: You must click on the menu option at the top of your Instagram profile. 

• Step 2: Click on Settings and then choose the subscription option. 

• Step 3: Tap the Manage option, wherein you must select the Subscription Preview. 

• Step 4: Select the best three posts or reels using the Preview option and click save. 

• Step 5: Adding a subscription preview to your profile will play an important role in sparking curiosity. It will drive more engagement and attention from the audience. As a result, your organic reach can improve as well. 

4. Partner With Other Creators

One of the best strategies for increasing your Instagram subscription promotion is to partner with other creators. It is advisable to partner with those relevant to your field. Some of the critical ways to identify creators for partnerships are as follows:

• Identify ideal partners: Choose partners relevant to your industry or field. For example, their target demographic must also cater to your followers. Both of you should benefit from it. 

• Build relationships: You must also engage with their content and showcase genuine interest in their work. This helps to foster a positive relationship. 

• Offer value: When you're collaborating with other creators, make sure to offer something valuable in return. It can be anything, from promoting content to a product or service. 

5. Cross-Promote Your Instagram Subscriptions

Cross-promotion on Instagram is a strategy you must never let go of. The effort of capturing the perfect shot or shooting the perfect reel with extremely witty captions must never go to waste. Cross-promote your subscription as it can increase ROI and drive a better Instagram presence. 

When you promote your subscriptions, checking which platform is the most relevant is advisable. When you're cross-promoting the content, you must also ensure that you drive in more audience from the other platform. 

Consider using post-scheduling tools to enhance subscription promotion and drive revenue.

5 Content Ideas For Your Instagram Subscribers

Instagram is a vast platform wherein you can produce different types of content and get the reach you want on your profile.

Once you have gathered a significant amount of customer base, here are some of the content ideas that you should try to promote your Instagram subscriptions:

1. Share Useful Tutorials 

People are shifting their base from YouTube to Instagram to learn quick hacks. This might be the perfect time to expand your subscriber base by sharing valuable tutorials. The tutorials can range from makeup to photo edits and even quick hacks for editing videos. 

On Instagram, you wouldn't have to create lengthy videos. As long as you're keeping the video detailed and informative, it should be fine. However, you must ensure that the video is engaging to capture the audience's attention. 

2. Upload Behind The Scene Content

The audience loves good behind-the-scenes content. Often, they get to see the results on Instagram. So, when you upload behind-the-scenes content, they get to analyze how much effort you put into it.

This can be a great way to earn the trust of the audience. Moreover, behind-the-scenes content can also be a great way to increase your organic reach, which can be helpful in several ways. 

So, promote your Instagram subscriptions using these behind-the-scenes content and eventually monetize from it. 

3. Host Ask Me Anything Events

Q&A sessions are a great way to interact with your audience, especially on Instagram. Several celebrities host Q&A sessions for their audience, wherein they share tips and a little insight into their lives. 

Your subscribers wish to know about yours, too. Thus, the Q&A sessions can be a great way to keep the audience hooked. 

Use these Q&A sessions to position yourself as a leader in the industry. Whether you're a creator or business owner, these sessions can also be a great way to establish credibility. 

It is advisable to opt for in-depth, actionable, and practical advice. Make sure that these Ask Me Anything events are interactive and collaborative. 

4. Offer Perks And Resources

When you have a paid subscriber base, sharing some perks and resources is always a great idea. This move often makes them feel valued and special. These perks and resources could be freebies or even discount offers. 

Offering additional perks and resources is an exceptional strategy to expand your audience base. It won't be limited only to Instagram, but other platforms too. Thus, you can attract customers' attention from different channels and get your business rolling. 

5. Plan Interactive Coaching Sessions

The interactive coaching sessions allow you to grow professionally. If your subscribers see you as an expert in that field, they will want more information from you. 

Thus, you should conduct interactive coaching sessions- individual as well as group ones. As a creator or business owner, you can guide your viewers on how to scale the business or outline the best practices to create engaging content online.

Final Thoughts

Instagram subscriptions offer creators a chance to grow and expand their business online. They are the perfect channels for developing the business and monetizing the followers, allowing some peace of mind. 

These Instagram subscriptions are a sustainable path for making more money and empowering the audience. Not only will you be growing, but you will also be allowing your paid members to grow. 

Once you're ready to diversify your income and grow your channel, you should start to promote your subscriptions. The scope is huge, from coaching to podcasts and even building online communities.