Instagram Reels Statistics 2023: There’s no denying that Instagram remains the go-to social channel for content creation and marketing strategy.
One reason might be Instagram’s constant desire to introduce new features and functionalities that help content creators and businesses maximize their efforts.
In 2021, the head of Instagram, Adam Mosseri, continued that trend. He told Instagram users that the platform would shift from static photo sharing to new horizons, focusing on creators, social commerce, messaging, and video. Enter Instagram reels.
Instagram Reels Statistics 2023 (Latest Data)
According to Instagram statistics, Instagram boasts over 2 billion active users every month, keeping Instagram within the top 3 among social media platforms. Today, the platform is encouraging its users to create more video content. One of the major reasons is that the content form gets more engagement than any other.
If you already create Instagram reels, awesome. You’re on the right path.
If you don’t, you must look into the Instagram reel statistics we are sharing today and see just what the future holds. The stats will also give you a better understanding of how the feature has helped the platform so far and how it will keep helping the users.
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A Glance At The Latest Instagram Reels Statistics
- Users share reels through DMs almost 1 billion times a day.
- Reels have a better view rate as compared to normal videos.
- India has the biggest market for scaling ads in the form of reels.
- Instagram invests over $1 billion in content creators.
- Successful reels will likely be featured on the explore page, from where 50% of users discover content.
- Users log an average of 28-31 minutes daily on Instagram.
- 7 out of 10 companies in the US have Instagram in their marketing strategy.
- The advertising reach of Instagram has an estimated value of 928 million.
- Instagram helps 83% of its users discover new products on the platform.
- 70% of the hashtags used on Instagram are branded
- 70% of Marketers are looking forward to increasing their investment in Instagram Reels and Boost More such Posts
- Reels Get 22% More Engagement than Other Instagram Posts
- More than one in every three teens loves watching Instagram Reel Dance Challenges
- 30/30 NBA Teams are Using Instagram Reels
- Nike Manages to Pull An Average of At Least 4.6 million likes on Reel Post
- The Most Viewed Instagram Reel has 283 million Views
- Even Instagram Accounts with a follower count of less than 5000 have 3.72% higher engagement for Instagram Reel
- Instagram Reels “still quite far behind”: Adam Mosseri (CEO of Instagram)
- Instagram Reel Influencer Marketing has grown from $8 billion in three years!
- 67% of attention and engagement is driven by reels, not standard Instagram videos.
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Instagram Reels Statistics
If you need clarification on creating reels for your profile or brand, the stats will make you believe its power. Find below some interesting reel stats to decide better on the marketing strategy.
#1. Users share reels through DMs almost 1 billion times a day.
Reels are booming since it is helping several users find new hobbies, and they connect more with creators, brands, and even businesses. They are also proven to be one of the best ways of appearing in front of Instagram users who still need to follow your account. Content forms like Instagram stories and reels help organically expand your reach among the masses.
#2. Reels have a better view rate as compared to normal videos.
With a whopping amount of 2 billion active users, there is no surprise that content on Instagram has the potential to reach a bigger audience base. The reel feature was introduced just two years back on the platform, and the response received is surprising. Despite being a new feature, the view rate of reels is 0.8% more than the traditional videos.
That said, the average reel's view rate is 2.54%, and the view rate of long-form Instagram videos is lesser than this. Reels outperform older video form and Instagram posts because of their stylish and interesting appeal, short durations, and the type of content produced. Reels are the current obsession of Instagram users, especially Gen Z adults.
#3. India has the biggest market for scaling ads in the form of reels.
Instagram has a major chunk of its audience from India alone, and the number of users accounts to 230 million. According to the platform, 6 million users from India are making and posting reels daily on their Instagram accounts. However, the platform is still learning, and ads on the reels section are unavailable to all users.
The Instagram platform will scale up further, and being a responsible social media channel, it will deliver the best value to the advertisers.
#4. Instagram invests over $1 billion in content creators.
The bonus is only available for some; however, people living in the United States can obtain the benefits. In addition, Instagram announced special bonuses for content creators who make content and achieve certain milestones over 30 days.
For example, a business or creator account with 10,000 followers and at least 1,000 views on its videos can earn money through the Instagram reel play bonuses.
The platform is helping content creators earn money through their content. Brands use Instagram demographic statistics to target the right audience. If you can make highly engaging content through Instagram reels, the platform will pay a monthly bonus for using the reels feature. Creators get to earn money based on how their video performs.
#5. Successful reels will likely be featured on the explore page, where 50% of users discover content.
According to this Instagram reels stats, reels are getting better engagement on the platform, so Instagram is also prioritizing the content form. However, the popular feature is expected to continue for a while, so brands and businesses include it in their marketing strategy. Moreover, the best-performing content appears at the top of the explore page so that more users discover it.
Users usually navigate to the explore section to find some information or something interesting, and if you can tap on your target audience at that point, your purpose gets served. The Explore section helps you get better post engagement and steadily grow.
#6. Users log an average of 28-31 minutes per day on Instagram.
Users on Instagram only usually open the app on their phones just to check one post or photo and then hop off. They linger on the app browsing a few stories, posts, and reels. When they are happily browsing, and if they keep getting interesting content, they spend almost half an hour on the app.
Users' time on the platform is valuable for brands since it helps them plan their marketing strategies wisely. In addition, since users stick around on the platform for a while, brands can use it to their advantage and engage them with their posts. It helps a good average engagement rate for the brands.
#7. 7 out of 10 companies in the US have Instagram in their marketing strategy.
eMarketer, in one of its studies, concluded that 71% of US companies are using Instagram to promote their products or services. The platform surpasses every other social media platform and continues expanding its marketing options. It makes content available to active Instagram users in several forms, like carousel ads, influencer collaborations, reels, long videos, stories, etc.
#8. The advertising reach of Instagram has an estimated value of 928 million.
Instagram has become the leading advertising platform, attracting new businesses and users daily. The platform has a diverse community, thereby boasting great marketing potential at every brand's disposal. In addition, it has a younger audience base, so they engage more, making awareness of products or services easy.
Furthermore, it enables businesses to maintain a valuable, high-intent follower base. This way, they get more engagement on their posts, short-form video content, etc, thereby increasing the return on the ad spend.
#9. Instagram helps 83% of its users discover new products on the platform.
Instagram users do not use it only to connect with their friends and family; they also discover new brands and their products or services on the platform. Some discover them through Instagram ads, whereas others find them through hashtags.
The stat clearly states that when brands want to increase awareness of their products or services, Instagram can be a great place. It offers a platform to brands so that they can expose their offerings to a vast audience base.
#10. 70% of the hashtags used on Instagram are branded
All kinds of users use hashtags these days on their social media posts. From individuals posting about how they spent their day to brands promoting their offerings, use hashtags to their advantage. So even though the platform did not introduce hashtags, it leverages them to bring new opportunities to users.
The brands use branded hashtags as their Instagram marketing strategy, and it helps them tap into their target audience.
#11. 70% of Marketers are looking forward to increasing their investment in Instagram Reels and Boost More such Posts
In a survey of more than 5000 marketers, mostly working for small companies, said that one of the most integral marketing plans is to boost video activity on Instagram.
Amongst the entire lot, only 15% of them denied increasing their investment in Instagram Reels.
While 19% said they would increase their investment in TikTok, 71% said they have no plans to take it ahead on TikTok but definitely on Instagram Reels.
#12. Reels Get 22% More Engagement than Other Instagram Posts
Compared to other static, carousel, and long videos, Reels work better in engaging more users. There’s an individual reel exploration page, while other video content is occupied with images on the Explore Page.
#13. More than one in every three teens loves watching Instagram Reel Dance Challenges
Gen Z has a significant impact on the Instagram Reel, and as brand, if you are looking to target Gen-Z, here’s when the right audience targeting will help you achieve the goal and reach the right audience.
A lot depends on the music and audio used in the Reel challenge that will help you kickstart short-form video content on Reels.
#14. 30/30 NBA Teams are Using Instagram Reels
The Instagram feature was launched back in August 2020, NBA franchises post one reel at least on their page and live the benefits of Reels to engage the audience.
When you look at the top-followed accounts (NBA) on Instagram, like the Lakers, The Warriors, and the Cavaliers, you’ll find that they are managing to pull a minimum of 1 million views on the Reels while allowing them to drive colossal views for brands.
#15. Nike Manages to Pull An Average of At Least 4.6 million likes on Reel Post
Nike is a big brand that consistently posts Instagram Reels to increase engagement and brand awareness on Instagram.
From getting Influencers on board to tying up with celebrities to creating trending Instagram Reels, the brand has been making optimum use of the platform to increase visibility and brand value.
#16. The Most Viewed Instagram Reel has 283 million Views
Khaby Lame has the most viewed Instagram Reel, which has 283 million views.
Khaby Lame is a popular digital creator often seen doing silent review videos on TikTok and Instagram Reels. He is most known for his funny and sarcastic reactions and expressions.
#17. Even Instagram Accounts with a follower count of less than 5000 have 3.72% higher engagement for Instagram Reel
Accounts with low follower counts have been increasing engagement through the Instagram Reel feature, and it is evidently helping them grow their account.
#18. Instagram Reels “still quite far behind”: Adam Mosseri (CEO of Instagram)
Adam Mosseri is the CEO of Instagram, and as per his claims, Instagram Reels are yet to meet the ends.
As per his claims, he has admitted, “We have a lot of room to improve,” in a series of Instagram Stories.
What does this mean? This indirectly connects that more features are going to be introduced in the coming future.
If you compare Instagram Reel features when it was launched to what it is now, the difference is massive!
Here are the top 6 improved features of Instagram:
- Improved Library of Soundtracks
From fun-loving clips to lip-sync videos, the Instagram Soundtracks library has suitable music for all occasions. The best part is that it is ever-increasing.
- Select Any Part of The Song
The flexibility of Instagram Reels has grown so you can choose any part of a song and create an Instagram Reel around it.
- Fascinating Filters
Even better is the volume of filters available on Instagram Reels, which amplifies the ability to create any type of reel with a suitable filter.
- Slow Motion Clips
You can also create slow-motion clips on Instagram Reel that can become speedy as required.
- Tons of Stickers
The Stock of fun stickers on Instagram Reels seems non-ending. There’s a sticker for every different message you want to convey.
- Share Instagram Reel to Facebook
Instagram Reels can be simultaneously posted on Facebook as well. All you need to do is to hit the top left button corner, and the Reels will automatically share to Facebook as well.
Altogether, everything indirectly means that Instagram will launch many new exciting features in the coming few years!
#19. Instagram Reel Influencer Marketing has grown from $8 billion in three years!
Instagram Reel Influencer Marketing agencies onboard influencers and reach out to brands or brands reach out to them to onboard influencers based on their Instagram worth to shoot for Instagram Reels for the purpose of brand endorsement.
The Influencer Marketing Industry in 2019 was worth only $6 billion and is now reaching $15 billion. Can you understand? It's an $8 billion increase in a span of three years!
#20. 67% of attention and engagement is driven by reels, not standard Instagram videos.
Instagram reels are bringing huge traffic while also driving marketing campaigns and ads. Thus, instead of turning toward TVC, marketers invest in promoting their products on Instagram.
While the considerable investment in the marketing industry is spent on advertisements, it’s now featured on Instagram Reels to bring limelight and brand awareness, if not sales.
The Parting Note
Almost every business today has an Instagram account and knows its potential. In addition, the platform is highly preferred by influencers, businesses, and even individuals because of its high engagement rate.
In our article, we have shared valuable insights on the platform to help you plan your marketing strategy accordingly. If you are just starting out on Instagram, we recommend including at least one reel in your content, every week to see the advantage it offers over other content forms.
What age is using Instagram the most?
Millennials are using Instagram more than any other age group or audience. Moreover, the usage rate of this age group has remained stable over the past few years. If your target audience is millennials, you know which platform to use more for your brand. You will also see several adult Instagram users getting engaged with video clips and other content types.
How are companies using Instagram to market themselves?
Instagram offers excellent potential for businesses of all sizes to market their products or services. They include paid and organic Instagram marketing in your strategy. The contents being leveraged are stories, photos, reels, videos, carousel posts, Instagram ads, shopping ads, etc. Initially, they post regular videos so that they get better reach.
- How effective is Instagram marketing?
Ads on the platform reach almost 96% of the active user base each month. This counts to almost 2 billion monthly users. This is self-explanatory when it comes to Instagram marketing. According to Meta, the ad reach of Instagram has jumped by 21% in the last year. The latest Instagram reels feature is what makes a huge difference.