How Do Brands Grow Their Social Presence?

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In digital marketing, social media has developed as an incredible wave for businesses to achieve significant online success. To increase social media presence, brands must deploy effective social media growth strategies. With different social media sites, you have many ways of engaging with your customers, fostering brand loyalty, and driving business growth.

Successful businesses use many ways to develop their social media presence organically. It can be from building your genuine brand identity, creating engaging content, or using data-driven insights. You must focus on investing in your social strategy to make a lasting impression on your audiences while expanding your social footprints. 

Through this article, let’s understand how brands grow their social presence in today’s digital world.

What is Social Media Presence?

So, what is social media growth? You can define social media growth with how strong your online presence is. The more powerful your social media presence, the more the audience trusts you and your brand. 

In technical terms, here’s the definition of having a strong social media presence - a brand's exposure on social media platforms and the relationships it forges with its community is referred to as its social media presence. Social media presence is directly linked with your social media growth.

There is no one specific metric to evaluate your overall social strategy. However, you can measure your performance with engagement rates, brand awareness, and brand perception.

Moreover, it is also important to remember that businesses cannot have a social media presence if there are no customers to value it. Hence, you must use various platforms to listen to, analyze, and monitor your customers' behavior.  Doing so will help you gain feedback, improve relationships, and focus on social media growth and presence. 

How Do Brands Grow Their Own Social Presence? 13 Powerful Ways

Building optimum social growth in 2024 means staying on top of the latest trends and adapting them for your benefit. Below are 13 popular ways to grow your social media presence effectively.

1. Track Presence Score

You must determine where to begin when implementing marketing strategies to improve your social media presence. Social media presence score is one of the best ways to measure social media growth.

Social media or online presence score is a way of indicating how your online presence is performing. It helps you understand your brand’s online popularity at any given time. 

Many third-party apps can help you determine your scores. This score will allow you to evaluate your brand’s visibility with competitors. You can see on the chart when the presence score was higher or lower, as it varies with time. After that, you may review the marketing and public relations efforts running at the time and compare them to those of other businesses in your industry.

#2. Check the Current Trend

One of the best ways to work on social media growth is to track the latest trends and use the most popular ones at the right time. Following a popular trend helps you reach new audiences and makes your posts go viral.

For example, the “Twitter trends for you” section on the left-hand side of the homepage displays the top trending hashtags. You can see the popular ones and use them to increase your views.  

Using hashtags related to your business is beneficial, but it does not need to be precisely relevant. You should go for it if you can go beyond your business and engage your audience.

#3. Be Active and Consistent

No brand likes to go unnoticed on social media, so being active is an essential component of social growth. Social media is all about visibility; if your brand is out of sight, it can be out of mind in no time.

Therefore, you must be active and post content regularly. Do not make the mistake of starting strong by posting each day and then reducing the number until you post just once in a while.  

If you do not have enough content, you can reduce the frequency of your posts and the platforms you use. Besides, you should also plan your content to avoid any last-minute rushing.   

#4. Create Video Content to Address Concerns

Many reports have suggested that people prefer to watch video content instead of reading a post. This demonstrates the growing popularity of video content, meaning that including videos is a necessary fuel to your social media strategy.

Moreover, sharing them on social media might greatly expand your audience and fan base. Therefore, you must ensure your videos offer real value to your audiences. You can check comments on your posts to understand what your customer wants and create videos accordingly.

#5. Establish SMART Objectives

SMART goals stand for specific, measurable, applicable, realistic, and time-bound.  So, how do you plan your social media strategy by implementing SMART goals? You should focus on giving concrete targets and know the ways to measure them.

Additionally, you should determine whether or not those goals are realistic and relevant to your KPIs. Besides, always keep a time frame for measuring these goals, as it will help you assess your campaign’s success.

#6. Build a Professional Website

Undoubtedly, websites are essential and offer effective organic social media growth. You can construct one independently or seek professional assistance if you don't have one. 

Make sure the domain name you select for your website reflects the name of your business or something that best captures its essence. Additionally, consider using terms consumers frequently look for as your domain name.

#7. Use the Right Platform

Like setting goals is important, choosing the right platform is equally important. You don’t have to get popular on every social media platform. You must select the most popular social media platforms based on your business and niche.

For instance, LinkedIn, Facebook, and Twitter are perfect for people in the business field. People in the arts and creativity field can use Instagram and Pinterest. 

#8. Create a Quality Profile

Creating a high-quality and impressive profile is also an effective way of growing your social media presence. It is because people remember if they see something different and unique. Your profile should speak for itself.

You should remember to tell your brand’s story when creating your profile. It can be used as your elevator pitch, similar to how you describe your brand to someone in person. While creating the profile, don’t forget to include keywords most searched online.

#9. Create a Unique Tone of Voice

While focusing on the looks, consider how your brand speaks and communicates with the audience. As a result, you should invest some effort in creating a distinctive voice for your social media posts and website. 

The tone of voice means phrases, language, and tone you will use to communicate online and offline with your audiences. You can also discover content on social media platforms and check their tone while drafting yours.  

#10. Follow Relevant Accounts

Do you need tips growing your social media following? Learn where your followers are. You must follow other brands and accounts and show their followers you are legitimate and genuine. 

When they see you following others, especially the ones relevant to your business, they will build more trust in you. Thus, it will assist you in increasing your followers and your social media presence.

#11. Let Them Know You Are Human

You must show your soft side to your followers, meaning interact with them regularly. It does not mean posting content but checking, replying to comments, and interacting with everyone.

It will tell them you are genuine, human, and not just any robot managing the workflow on the other end. Show them who you are and your brand, and they will feel more connected to you. Thus, it is an effective way to build social proof.

#12. Understand Your Audiences

Once you start to interact with them, you must understand their needs. That is how you will be able to interact with them on a personal level. You can optimize your social media strategies when you know what they need.

Once that is done, they will relate with you better and increase your social media presence. It will also help in bringing them to your website, which in turn will help increase revenue.

#13. Be Consistent with Headshots, Photos, and Logos

Most importantly, be consistent; it is the key for your social accounts to grow. Everyone wants to be recognized easily, and that’s where they make mistakes. It could be uploading blurry pictures, using mismatched logos, and leaving the profile incomplete.

Such items can give the impression that you are not professional and confuse your audience. A one-size-fits-all solution never exists. Instead, gather images and resources that can be used across all platforms. It will show professionalism and consistency both.

Why is Social Media Presence Important for brands?

Social media has altered how companies communicate with their target markets. Companies can do so much with social media platforms, such as engaging with customers, driving business, and increasing awareness.   

Now that you have learned about becoming your own social media influencer let’s understand why it is important for your business.

#1. Brand Awareness

These days, having a social media presence is crucial for businesses. It is a cost-effective way to improve online branding and increase brand awareness.

Businesses may produce and share engaging content that appeals to their target market. This will increase awareness and drive more organic traffic, thus resulting in conversions.

#2. Customer Engagement

You need a solid presence to improve customer engagement and digital presence. Social media platforms help in direct conversations, such as responding to comments, mentions, and messages.

This helps build relationships, gather feedback, and address customer concerns. This two-way communication channel can strengthen your customer bond and enhance satisfaction.

#3. Targeted Marketing

Companies may use social media platforms' advanced targeting capabilities to target particular demographics, interests, and behaviors. For instance, you can set filters on Instagram ads that match your target audience.

This makes it possible to create conversion-boosting ad campaigns and targeted messages. Thus leading to substantial cost savings and a boost in engagement levels.

#4. Content Marketing

The content on your social media platform has a higher chance of engaging audiences and bringing more traffic to your website. You must ensure your content speaks for your audience to keep them engaged.  

If your content is good, you will get more likes, shares, followers, and comments, all good for your brand presence. You can hire a social media content creator or write content yourself for this.

#5. Reputation Management

Social media platforms are significant in building a brand reputation. You can attract new business partners or customers as you will be seen as trustworthy and reliable.

Besides, it will also help in keeping your existing customers intact and earn the attention of potential customers. Positive interactions foster trust and improve a brand's reputation.

#6. Competitor Analysis

These platforms offer data regarding rivals, market trends, and customer preferences. Analyzing your competitors' activities can provide much insight into their strategies. 

By watching your competitors' mistakes and successes, you can also create a plan to improve your social media strategy. It will help you stay ahead of your competition.

#7. Lead Generation

Social networking may help you grow your clientele and produce leads. When you create targeted campaigns and valuable content and foster strategic alliances, it can convert leads into customers.

You can also find lead-generation tools on social media, such as contact forms and lead ads. It may help your brand to collect lead information directly from the platform.

#8. Customer Service

These platforms can also be an additional channel for customer support and service. You can use them to address issues, answer queries, and offer assistance on different platforms like Twitter, Instagram, and Facebook. When you answer these queries promptly, you demonstrate transparency and a commitment to customer satisfaction.

#9. Community Building

Social presence on these media platforms can also help build a strong community by fostering meaningful conversations and sharing experiences. 

Through regular communication, you can promote a sense of belongingness and encourage participation. Moreover, developing connections with influencers can help your brand reach new markets and enhance your messaging.

#10.Real-time Communication

It is also an excellent way of instantly responding to messages and inquiries with your followers in real-time. You can engage in viral trends or react to current events.  It helps demonstrate brand relevance and connect with audiences regularly.

Conclusion

Your brand's social presence will reflect the viewers you want to reach ultimately. You must create content that matches the platform you are using. The best way is having a social media calendar to mark and note when and where to post and at what time.

Using this calendar, you can track when to use Instagram to connect with the audience and when to reach Twitter to respond to queries. While building your social media presence is ongoing, understanding your audience and their demands is fundamental.