10 Steps To Grow Your Beauty Instagram Account

Growing your beauty business on Instagram has become a difficult task, as there are so many competitors in the market. To showcase your beauty skills on Instagram you need proper marketing strategies and content planning for your posts.

Thus, in this blog we'll outline 10 steps to grow your beauty Instagram account and stand out in this vibrant online community.

How To Start A Beauty Instagram Page?

Starting a beauty Instagram page allows you to share your expertise and passion towards beauty to the interested audience and hence building a future business. 

With over millions of beauty content creators on Instagram, creating a profile to stand out requires research and a thoughtful approach. Below, let’s have a look at how you can create your own unique voice and style on Instagram to grow your beauty business.

• Step 1: Define Your Niche.

Define your niche in the beauty industry like makeup, skincare, haircare, or a specific area like bridal makeup, which will help you strategically create content for your posts.

• Step 2: Set Clear Goals.

Set your goals like whether you are looking to create a community, want to build a business, or just showcase your tips and tricks.

• Step 3: Choose A Unique Username.

Creating a unique username will differentiate you from other brands and neglect duplicacy and confusion among the audience.

• Step 4: Update Your Profile information.

Create a profile and update all the important information like a profile picture, bio, and contact information.

• Step 5: Post High-Quality Content.

Posting high-quality content is relevant, unique, and  visually appealing, with a clear and concise message that resonates with your audience.

• Step 6: Develop A Content Strategy.

Developing a content strategy will help you in posting unique content on your account regularly. This will also allow you to keep the content ready in advance to never miss posting on any casualties.

• Step 7: Consistency Is Key

Keep your posts consistent, regularly post content on your account and maintain your aesthetic.

How To Grow Your Beauty Instagram Account?

Growing a beauty Instagram account requires a combination of creativity, consistency, and engagement. With the ever-evolving beauty industry and increasing competition on social media, it's essential to stay ahead of the curve and adapt to the latest trends and algorithm changes.

We'll share 10 steps on how to grow your beauty Instagram account and take your online presence to the next level.

• Step 1: Switch To A Business Profile

To start, first switch your profile to business profile by visiting your profile settings and selecting "Switch to Business Profile", this will then ask you to connect to your facebook page, which is a necessary step.

After you have switched to Business profile, add your business contact information, including your email address, phone number, and physical address.

Business Profile will enable you to view your Instagram Insights, which is a powerful tool to track engagement, reach, and audience growth. 

This valuable data will help you understand your audience better and make informed decisions to optimize your content and growth strategy.

• Step 2: Post Engaging Content Regularly

To keep your audience engaged it's important to post content regularly on your profile. Before posting make a habit to develop a content strategy for a coming week so that you don’t miss on anything.

Content strategy should include your beauty expertise videos, tutorials, product reviews and also share some behind-the-scenes content to gather your audience attention.

Ensure your visuals are of high quality, with good lighting, clear images, and engaging graphics that make your content stand out from your competitors. 

Don't forget to segment your content by utilizing Instagram Stories, Reels, and IGTV, which offer diverse formats to showcase your beauty skills, share quick tips, and provide exclusive deals or sneak peeks.

By varying your content and posting regularly, you'll keep your audience hooked and attract new followers to your beauty Instagram account.

• Step 3: Respond To Audience Queries

Engage with your audience by checking comments and messages, reply to their concerns, respond to questions timely and in a personalized manner to build a loyal following on Instagram. This will show your audience that you value their feedback and care about their thoughts.

You can use Instagram built-in features like question stickers, polls, quizzes to interact with your audiences, take their feedback and ask about what more content they would like to see which will create a sense of community and encourage audience participation.

This will help to grow your beauty Instagram account and build strong relationships with your followers.

• Step 4: Partner With Beauty Influencers 

Start by researching influencers in your niche, ranging from micro-influencer and nano-influencers who are well-known influencers, identify the possible collaboration opportunity.

Try reaching out to them by personalized messages which can include collaboration proposals for product reviews, tutorials or takeovers. Offer them incentives like commissions, free products, in short encourage them to partner with you.

Clearly outline your expectations for content and promotion to ensure a mutually beneficial partnership.

By partnering with beauty influences who align with your brand values and target audience, you can expand your reach, generate fresh content and build your brand's reputation in the beauty industry.

• Step 5: Invest In Third Party Tools

To streamline your content creation, scheduling, and analytics, consider investing in a third-party tool like Thunderclap.it which offers a range of features like advance post scheduling, provides analytics and insights to help you understand your audience and track engagement.

With Thunderclap.it, you can also manage multiple accounts, making it an ideal solution for beauty influencers or businesses with multiple brands.

• Step 6: Use Beauty Related Hashtags

Using beauty related hashtags strategically can increase the discoverability of your content on Instagram feed. Try using 10-15 hashtags per post to avoid spamming

Research a mix of broad and niche hashtags like #beauty, #makeup, #skincare, as well as more specific ones like #organicmakeup or #glowingskin. Combine popular hashtags with less competitive ones to strike a balance between reach and engagement.

By using hashtags your content will attract new eyes which will grow your beauty Instagram account.

• Step 7: Upload User Generated Content

By posting user-generated content (UGC) to your beauty Instagram account you can create a sense of community and social proof.

Encourage your followers to share their own beauty-related content, such as makeup tutorials, product reviews, or skincare routines, by running contests or using branded hashtags.

Never forget to give credit to the original creator by tagging or mentioning tem in your post while creating user-generated content.

Re-share or feature content on your account showcases your followers' creativity and also to create a sense of ownership and loyalty.

• Step 8: Host Contests And Giveaways

To incentivize engagement and drive growth on your beauty Instagram account try hosting giveaways, contests and Q&A sessions with your audience.

Such types of events will encourage your audience to participate, which will increase your brand awareness and attract new followers.

Consider partnering with influencers or complementary brands to expand your reach and increase audience participation. 

To ensure a smooth execution, clearly outline the rules, prizes, and deadlines for each event, and communicate them to your audience in a concise and visually appealing way. 

• Step 9: Cross-Promote Your Instagram Account

Cross promoting your content across other social media platforms and online channels will maximize your online presence and drive traffic to your beauty Instagram account.

Share your Instagram content on Facebook, Twitter, Pinterest, and other platforms to reach a broader audience and encourage them to follow you on Instagram. 

Include a link to your Instagram account on your website or blog, allowing visitors to easily find and follow you.  Also, leverage Instagram's built-in features like "swipe-up" links in Stories and "bio" links to drive traffic to your website, blog, or other social media profiles.

• Step 10: Measure Your Performance Regularly 

Once you start posting regularly on your account, measure your post performance using Instagram insights.

Through Instagram insights track engagement, reach, and audience growth to understand what's working for your account and what needs improvement. 

Analyze your performance to refine your content strategy, identify areas for optimization, and adjust your growth efforts accordingly, this will help you in driving real growth on your account.

Regularly monitoring your performance will help you stay on top of your game, adapt to changes in the algorithm, and maintain a strong online presence that showcases your beauty expertise and attracts new followers.

Final Thoughts

Creating a successful beauty-focused Instagram account is not an easy task.You require complete planning and strategies that will work best for your account.

It requires not only the publishing of high-quality tutorial photographs and videos, but also frequent and strategic engagement with followers, partnerships with other influencers, and the intelligent use of beauty-related hashtags.

So, what are you waiting for? Now you know everything about how  to grow your beauty account on Instagram.