13 Tips To Grow Your Interior Design Business On Instagram

It’s no wonder that Interior Designers love connecting to potential clients on Instagram, as the platform is a visual hub and reliable source of income. 

Instagram enables businesses of all sizes to reach out to potential customers all round the world through posts and reels. It promotes a healthy-relationship between the brand owners and customers with minimal effort.

Designers aren't the only ones enamored with Instagram's renowned feeds, your followers have also developed a liking as well. But while your followers may be quick to “like” your photos, business extends far beyond how visually appealing your content is.

However, coming up with new content ideas is difficult, particularly for busy professionals. Don't worry, we're here to help! 

In this post, we'll look at 13 tips to grow your interior design content for Instagram business and help you build your brand and attract new customers.

How To Use Instagram As An Interior Designer?

If Instagram is used correctly, it can give a tremendous growth to your Interior designing business. By sharing your design process and inspiration, you can give your audience a glimpse into your creative journey and build strong connections with them.

Instagram presence requires more than just a photo upload and several hashtags. One should know how to plan a marketing strategy, present the Instagram main page, use relevant hashtags to drive traffic.

Also to increase traffic on your Instagram page share tips and tricks on interior design to position yourself as a thought leader in the industry.

Sharing behind-the-scenes content and utilizing Instagram Stories and Reels can also help to humanize your brand and build a loyal following. Let’s now learn how to promote Instagram for interior design business.

How To Promote Interior Design Business On Instagram?

Interior designing business is growing on Instagram nowadays, as it offers a vast audience on Instagram for interior designers to connect with the audience, promote their new designs and build their brand.

However with so many designers promoting their content on Instagram, it’s challenging to stand out  and effectively promote your business.

Therefore we are sharing some expert tips to promote your Interior design business on Instagram-

1. Define A Clear Marketing Strategy

There are so many things you can do as a beginner that can make you lose your way, so always define a clear marketing strategy.

This involves researching your target audience like homemakers, builders or luxury clients. Also set specific measurable goals like increasing your followers count by 15% or cross 15K comments in total.

Your brand voice should match with the tone, values and personality among all the platforms/

2. Create Content That Resonates With Your Audience

Interior design has a specific target audience, but there may be others that are interested in your material and could perhaps convert. So it is important to generate content that resonates with your audience and will cause every potential buyer to pause while browsing through their Instagram feed.

Always use high quality visuals that demonstrate your design style and skill, that will make your audience go wow.

3. Showcase Your Recent Projects

Showcasing your recent projects will build credibility among your audience and a powerful way to demonstrate your capabilities.

You can share your recent project designs, stories of your completed projects, highlighting your special designs, contractors details, materials and techniques used.

Consider presenting before-and-after makeovers to demonstrate the influence of your design expertise, giving your audience a clear picture of how you can transform a space.

Sharing your most recent projects not only demonstrates your design style and experience, but also helps potential clients picture how you may assist them in achieving their own design goals.

4. Upload Useful Content Regularly

Instagram is a social media platform where you can communicate with individuals from all over the world. Uploading useful content regularly on your posts, reels and stories will keep your audience engaged and interested in your business.

By posting regularly you can express yourself, gain vital insights, and discover new strategies to increase traffic to your page.

Share a mix of educational and interesting information, such as design ideas and guidance to educate and inspire, industry trends, and news to keep your audience updated.

The more active you are, the more opportunities for people to interact with your content. You can leverage trending topics to boost your page's performance.

5. Include Relevant Hashtags

There are literally thousands of hashtags that you can use for your Interior design business. Hashtags are an essential part of marketing strategy, if used in moderation that means, use only 8-10 hashtags in a single post. 

It helps improve visibility and also augments your overall SEO score. However, do not overuse them as they would unnecessarily clutter your profile.

A good starting point for writing hashtags is to see what other similar accounts are using, also you can research the hashtags of your competitors to gain more search and visibility.

You should engage around the hashtags that you use, like and comment on posts, and you may also find some new accounts to follow too, and they may also follow you back.

It helps improve visibility and also augments your overall SEO score. However, do not overuse them as they would unnecessarily clutter your profile.

6. Display Your Design Expertise

Displaying your design and expertise will grow your audience trust and build a loyal community.

Share your knowledge and abilities in a variety of formats, including lessons and seminars, Q&A sessions, live streaming, blog posts, and articles.

By sharing your expertise you will educate and engage your audience. This will position you as a go-to resource for interior design guidance, making it more likely for clients to seek out your services for their own projects.

7. Upload Slider Images To Grab Attention

Instagram is ideal for vertical photographs, but there may be times when you believe a vertical snapshot does not adequately represent what your team has done.

In such circumstances, choose a bigger image and don't be afraid to use a slider image. You can divide the ambiance into different photos for better presentation.

This style is particularly useful for sharing complicated or multifaceted projects since it helps you to tell a more comprehensive story and offer your audience a better knowledge of your design process.

Use eye-catching slider photos to emphasize several parts of a project or design feature, such as a before-and-after comparison, a detailed close-up, or a panoramic shot.

8. Utilize White Space For Better Aesthetics

White space enhances the overall worth of the images you're displaying. To make it more visually appealing, use a single product (if possible) on a solid background.

Balance your content with white space to create a clean and uncluttered aesthetic, making it easier for your audience to focus on your designs.

Avoid over-posting or cluttering your feed with too much text or graphics, since this can be overwhelming and distracting from your message.

Instagram's built-in features, such as IG Grid, may help you curate your feed, providing a consistent and visually appealing layout that highlights your creations to their greatest advantage.

9. Write Engaging Captions

Instagram is primarily a visual medium, but the best interior design Instagram accounts don’t rely only on interesting and inspirational photos. To increase engagement on your Interior design account, write captions that offer context. 

Share your latest renovation updates, or share an update to a room or an exciting project that you are working on. This will create a buzz around your posts and the audience will try reaching you out.

10. Partner With Other Designers On Instagram

As you are a business, you need to identify people who can help you grow, reach a larger audience and stay ahead of industry trends.

An interior design influencer can be anyone, including a textile specialist, celebrities, designers, and others. Partnering with the proper influencers will help you raise your traffic significantly.

Partnering with designers can also help you create new relationships and networks, which may lead to new opportunities and collaborations.

11.  Market Your Business With Location Tags

Marketing your business with location tags is important Instagram Marketing Tips For Interior Designers which will bring you new clients and also create a brand image in your nearby location. 

Building an Instagram following is one thing, but unless you run a national business, you should also be able to engage with individuals in your area.

Fortunately, Instagram makes this simple to do, by utilizing location tags, consumers looking for nearby businesses will be able to find them fast. 

Locations also have separate Instagram feeds, so creating content for your audience on a regular basis increases your chances of engaging with potential customers significantly.

12.  Display Customer Testimonials And Reviews 

Displaying customer testimonials and reviews build trust and credibility among your audience. Share clients reviews and feedback on your stories or posts, to showcase your clients positive experiences and outcome of your interior designing services.

Encourage satisfied clients to post their own images of your work, along with a brief testimonial or review, to build social proof and credibility. This will also provide essential information about your design process and the advantages of working with you.

13.  Engage With Your Audience

To build your account and use the power of the Instagram algorithm, you must engage with your audience.

Do not post and run, respond to your audience’s comments or queries on time. This raises your post's ranking in the algorithm and increases the likelihood that it will be seen by your followers.

After you've submitted your photo, engage with your followers by liking and commenting on posts that use the same hashtags as you.

Final Thoughts

By implementing these 13 tips, you'll be well on your way to growing your interior design business on Instagram and attracting new clients. 

Having a plan in place, creating meaningful content, and engaging with your audience would help you find new prospects and improve the aesthetic value of their living spaces.

Don't just showcase your designs - build a community, tell your story, and let your passion shine through.