Written By Sara Menendez

19 min read

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  • Publish Date : 4/5/2024 4:48:06 AM
  • Last Update : 5/25/2024 9:47:16 AM
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Social media engagement can be extremely powerful as it holds the key to online marketing success. Also, engaging with your social media audience can significantly impact their behavior and make them your customers.

A survey report shows that almost 93% of online marketers use social media to increase their sales and brand awareness. If you want to do the same, having social media accounts is not enough.

You must know how to grab people's attention. So, read this guide to know the importance of social media engagement, and 15 unique ways to encourage people for social media engagement.

15 Unique Ways to Encourage People for Social Media Engagement

While you have already put your best to make your followers talk about your products or services, they require an additional boost of encouragement to get going and engaged.

Fortunately, several ways can improve your social media engagement. Here are 15 ways that can put your business on cloud nine.

#1. Post Engaging Content

One of the best ways to encourage social media engagement is to create content the audience can engage with. Keep your content relevant, informative, and visually appealing to catch the eyeballs.

You may upload a relatable video on Facebook, a poll on Twitter, a meme on Instagram to make people laugh, etc., to increase the engagement rate. But try to make it unique to gain your audience's trust.

#2. Interact with Audience

You must be social, too, to improve your social media engagement. So, when your audience sends you messages or comments on your posts, you must reply to them back to maintain a healthy relationship.

When you notice any negative comments, leave your comments or suggestions. It makes your audience feel that you care about them. As a result, they will stick to you.

#3. Create a Specific Engagement Strategy

Creating a unique and effective engagement strategy is essential to get the desired result. You should think about how you will approach your audience and the ways you will stay connected to them.

Always provide valuable information to your audience since it can increase your sales. However, you must ignore making all responses about your products only. Ensure to go with a balanced approach.

#4. Run Giveaways and Contests

For social engagement, you must keep everything fun and entertaining, and that's why running giveaways and contests will be excellent. You can grab your audience's attention and ask them to visit your website.

Whenever you run a contest, declare what the winner will get. It will encourage your audience to participate and tag their friends, increasing your reach.

#5. Start a Facebook Group

The Facebook groups can be an excellent way to improve your social media engagement. Every month, more than 1.8 billion social media users interact with Facebook groups.

Since in groups, the members can ask anything and resolve their queries, it becomes popular. So, when you create a group, you can bring everyone together and create an active community to strengthen your relationship.

#6. Utilize Social Listening Tools

The social listening tools can help you manage your content, monitor your performance, and drive more engagement. With the tools, creating informative, eye-catching short videos is easy to post on social media platforms.

But, choose a well-functional and responsive tool to have excellent results. By having these tools on your side, you can concentrate on the things that require equal attention to increase your social media engagement.

#7. Add Call To Action in Posts

Adding a call to action at the end of your post will help your audience directly land on your website. It will encourage your audience to take immediate action.

Consider using attention-grabbing phrases such as 'Act Now,' 'Limited Time Offer,' 'Don't Miss Out, etc., to ensure quick engagement. To make your CTA stand out, use different colors, fonts, etc.

#8. Write Better Captions on Posts

You can create a meaningful connection with your audience by using better captions under your social media posts. The captions will leave a strong impression on people and capture their interests.

But you can experiment with your captions using emojis and special characters to make them more humorous. 36% of people on Instagram use more than 300 characters in their captions to increase the likelihood of audience interaction.

#9. Consider Posting Several Times a Day

Posting on your page frequently is essential to have more engagement on your posts. On average, try to post 2-3 times daily on different social media platforms to establish an engaged audience base.

But, excessive posting is not recommended since it can irritate your audience. However, besides posting several times, uploading photos and videos at peak times is also important to reach more people.

#10. Ask Questions to Audience

One of the easiest ways to improve social media engagement is to ask questions to your audience. You may ask them relevant yet funny questions and get your audience to leave comments.

For instance, creating a poll and asking them to choose between two options will be great to grab your audience's attention. They will feel more connected with you.

#11. Optimize Headlines for More Engagement

Writing honest yet compelling headlines is best for your social media engagement. If you are creative to produce a catchy headline, it's perfect. But, if you do not have the time, use a tool to make your headline.

Make a unique and brand-specific headline to captivate your audience and drive them to your product page or website. Optimize the headline for click-through rates and increase traffic.

#12. Choose Relevant Hashtags in Your Posts

Including relevant and trendy hashtags in your posts can also effectively boost your engagement on social media. It will increase the discoverability of your posts, making more people stay connected with your accounts.

Posts with relevant hashtags can have 12.6% more engagement than posts without hashtags. So, you may create a unique hashtag to promote your account and ask other people to use it to maximize social media impact.

#13. Use Eye-Catching Words or Phrases

Using eye-catching phrases or words at the beginning of your social media posts can help increase engagement. You can have improved audience interaction when capitalizing on two important words.

For instance, phrases such as 'CONTEST ALERT,' 'GIVEAWAY ALERT,' etc. can make people curious and encourage more participation. It will encourage user participation, and they may tag others as well.

#14. Incorporate Emojis

Now, social media entertainment platforms literally run on emojis. So, when you use emoticons on your posts, people will connect more with you.

Whether you use a smiley face or a grimacing emoticon, you can expect a solid boost in your engagement. As a result, you will notice an increase in your likes, comments, and shares.

#15. Host Twitter Chats 

Hosting weekly Twitter chats is beneficial for connecting with your customers in real-time. You may increase interaction and participation by creating a distinctive hashtag to promote your brand to the audience.

Twitter chats provide a door of opportunities to heighten the engagement level. If your hashtags get on trend, you can gain more conversions.

Now that you know how to encourage people to have social media engagement, you may want to know why it is important. Fret not! We have discussed it in the next section.

Why Is Social Media Engagement Important?

Nowadays, people do not use social media platforms for one-way experiences. What used to be a place for online conversation with friends has now become a tool for creating meaningful engagement with brands.

It affects everything, from customer loyalty to brand awareness. There are other reasons as well that indicate the importance of social media engagement. Here are some of them.

#1. Increases Audience Growth

Improved social media engagement is equal to higher audience growth. It is because when you engage with your audience, you can make a strong relationship with them. As a result, it attracts more people and expands your reach.

#2. Offers Competitive Advantage

An active audience base with higher engagement can keep your brand ahead of your competitors. It will allow your brands to be more involved in social media trends and challenges, resulting in a competitive advantage.

#3. Helps in Promoting and Marketing

Social media platforms become an excellent way to market your services or products. Your engaged and loyal followers may talk about your products and recommend them.

#4. Increases Visibility

It is not an unknown fact that social media algorithms always prefer content with higher engagement. So, it is fair to say that social media engagement gives your content the exposure it needs and increases its visibility.

Social media engagement cannot happen without a substantial number of followers. So, how to grow them? Let's hear out!

Tips to Grow Your Followers on Social Media

To gain long-term success on social media, you must acquire a substantial number of followers. However, building a huge follower base requires strategic planning. 

So, consider following the ways mentioned below and watch your follower count rise in less time.

#1. Do Advertising

Spending money on advertising can help you grow your social media followers. You can run targeted strategic ads on Twitter, Instagram, Facebook, etc., to discover your account and expand your follower base.

#2. Create Unique Content

The unique content creation can get more shares on social media. You may have a blend of popular existing content and an idea of your own to make your posts more appealing and attract more people.

#3. Use Images in Your Posts

Using images can never go wrong since it catches the eyeballs of people on social media. As everyone is always intrigued by visual content, it increases your chances of having more followers on social media.

#4. Have Consistent Theme

A theme refers to the type of content you share on social media. So, when you stick to one theme, you may see an increase in your follower count because they know what they can expect.

#5. Collaborate with Others

Collaboration with others with similar audiences can take your content to a group of people who have not discovered your content. A solid partnership can improve awareness and help increase followers.

Final Thoughts

No matter what you do, the accurate representation of your social media dominance is your 'engagement.' So, follow the aforementioned 15 ways to escalate the engagement level of your social media accounts.

Also, use the power of a higher follower count by following the strategic methods mentioned above. However, if it seems challenging to you to grow followers organically, purchase them from

With instant delivery, flexible packages, and high-quality service, the site can offer you real followers to improve your social media presence quickly. So, explore now!


#1. What are the ways to grow your social media engagement?

There are different ways to increase your social media engagement. Consider creating compelling content, using hashtags, running contests and giveaways, writing better captions, adding CTAs, asking questions to the audience, etc.

#2. How can you measure your social media engagement?

To measure your social media engagement, check how active the followers are while they interact with your posts. You can divide the number of engagements by your post's reach (the number of people who saw your content).

#3. Which metric should you measure in social media?

You should choose every metric of your social media accounts to evaluate your success on social media. The metrics include 

  • Impressions
  • Followers
  • Mentions
  • Engagement
  • Social referral traffic
  • Demographics

#4. Why should businesses also invest in social media engagement?

All businesses must invest in social media engagement to establish a network of prospects and increase brand awareness. It can act as the catalyst for communication and become a sales driver.

#5. What social platforms should you use to engage?

Engrossing with different social media platforms is beneficial to higher your engagement. But create relevant, high-quality, and user-generated posts that can pique your audience's attention and encourage them to stay engaged.

#6. What is the best way to increase social media followers?

There are multiple ways to have a substantial number of social media followers. You just need to concentrate on creating top-notch quality posts, uploading at peak times, having a consistent theme, collaborating with others, etc.

#7. Is there any social media tool that helps boost social media engagement?

Yes, there are many social media tools available online that you can use for your social media engagement. But, research thoroughly to pick the best tool with an extensive range of features that can help drive more engagement.

#8. How frequently should I post to improve social media engagement?

Posting 2 to 3 times on different social media platforms will be enough to improve social media engagement. However, you can always experiment with your posting frequency or ask your audience directly when you should post.

Written By Sara Menendez

Sara is our bright young girl excelling in social media marketing (SMM) and social media optimization (SMO). She is a creator herself and helps us track social media trends to feature in our write-ups. She also looks after creative email marketing. Her expertise is platform-specific, and she helps us out with Instagram, TikTok, and Facebook. She is young and talented and we love how she keeps everything fresh and bright in the social media team.