blog
  • author Emily Thompson
  • calander Publish Date : June 20, 2024
  • calander Last Update : June 20, 2024
  • clock 15 min read

You must have often encountered the term ‘Link in Bio,’ but what does it actually mean? A link in a bio is a clickable URL; in simpler terms, it is a common call-to-action on Instagram used by individuals to direct followers to their bio links.

These Bio links are surprisingly powerful tools for promoting your brands and help to squeeze more Return on Investment from your social marketing efforts. So, if you want to level up your Instagram game by adding links to your bio? We bring you a perfect guide to add multiple Links to Instagram Bio!

This guide will teach you how to add multiple links to your Instagram bio using the built-in feature and apps. Explore the different ways and choose the best one for your Instagram account.  Also, learn how to use these links to maximize your Instagram reach.

Instagram's Latest Updates For Adding Bio Links 

Instagram has developed the latest feature of adding up to five links to your Instagram Bio. It is a massive step from the previous single-link option. Now, every Instagram user can seamlessly add multiple links without choosing between links that direct followers to their website, portfolio, blog, or newsletter. 

One can copy the URL and seamlessly add multiple links. With these features on Instagram comes colossal potential for influencers, businesses, and individuals looking to expand their online presence. You can use various tools to add links, connect better with your audience, and provide insights into growth.

Let us begin learning to add multiple links to your Instagram bio!

How To Add Multiple Links To Instagram Bio?

With Instagram’s update, you can now add five clickable links to any destination. Use these links to direct users to your website, a third-party marketplace, to a YouTube channel, or the latest guest post.

Here are two methods for adding multiple links to your Instagram Bio: one using a built-in feature and another using apps.

Using Built-in Feature

  • Step 1: Go to your Instagram Profile 

  • Step 2: Click the ‘Edit Profile’ icon to add links to your Instagram bio.

  • Step 3: Move to the ‘Links’ area.

  • Step 4: Select the ‘add external link’ button 

  • Step 5: Now you can seamlessly add the links. Also, drag and drop to reorganize them.

Using Apps

In case you are using Apps like Linktr.ee for adding multiple links to your Instagram bio. You need to follow the following steps:

  • Step 1: Open the apps website 

  • Step 2: Then log in to your Instagram account info

  • Step 3: Click on ‘+’ to add new link

  • Step 4: Paste the link in the URL section

  • Step 5: Click on Enter

  • Step 6: Move the slider on/off to turn on the link.

  • Step 7: Repeat the same process for adding links, also, you can drag and reorganize the links.

  • Step 8: From the settings tab, you can choose a different color theme to customize it.

Now, understand how these links can improve your Instagram reach quickly. 

How To Use Multiple Links To Improve Instagram Reach?

Whether you run an online business on Instagram or are a creator, adding links to your Instagram bio will increase traffic to your website and let your customers know about you and your offerings. 

Links will boost your sales and avoid any confusion between you and your customers. To ensure you get those benefits, it is important to learn how to make the most of these links. 

  1. Optimize Your Profile Bio

Optimizing links in your Instagram bio effectively drives traffic to your website, blog, or other online content. Add relevant keywords to your profile to optimize the links to help search engines understand your IG page.

You can also use short and descriptive links to enhance user experience and click-through rates. Also, make sure to add keywords related to your industry to improve the reach and visibility of your page. 

  1. Measure Traffic With UTM Parameters

UTM is an Urchin Tracking Module added at the end of the URL link. These are short pieces of text used in links to convey the link's campaign, medium, source, term, and content. This will help identify which campaign drives the largest number of engagements, leads, and repeat visits.

The segmentation will also help you determine which link or content the audience finds more likable. You will then curate the content according to UTM’s insights.

  1. Keep Updating Your Links

If you aim to drive traffic from Instagram, then you must constantly update all of your available links. Keep up with the most recent versions of the links so that your followers get updated and fresh content. 

Lastly, you can work on the necessary SEO guidelines and factors to make your links stand out. Do you need clarification about what links to include in your Instagram Bio? Do not worry; we have resolved it all.

What Links To Include In Your Instagram Bio?

If you want to create an impact on people visiting your Instagram profile, then adding perfect Instagram Bio links and using the proper CTA for your bios will bring you enough traffic and maximize your audience’s attention. 

Learn what type of links to include if you are a creator or a business owner on Instagram!

For Creators

Whether you want to streamline online shopping or you want to send traffic to your owned site then add the following links to your Instagram bio: 

  • Please add a link to your promoting website and details about the coupon code. Also, include discount offers for the business you are promoting.

  • Add a CTA for signing up for a newsletter. 

  • Add a link about running the contest and offering giveaways to followers.

  • To expand your reach by cross-promoting, add a link that will direct people to different social media platforms.

For Business Owners

Bring more traffic to your business website by learning the skills of what links to add to your Instagram bio. Curate the experience that will go beyond Instagram and will help transform casual followers into actively engaged subscribers.

Here are the following links a business owner should add for maximum benefits:

  • Add links to your business website with all your offerings

  • Add a link that takes you to the latest product offerings, exclusive promotions

  •  Add links for signup forms for newsletters

  • You must add multiple links and make sure that these links become your business’s direct engagement line. 

Wait! Have you still kept that outdated link? Learn how to delete it!

Can You Delete One Link From Instagram Bio?

It is straightforward to delete one link from multiple links on Instagram. Time-sensitive links must be deleted to avoid any confusion that a visitor may encounter with an outdated CTA. Also, you must timely declutter the mess by removing unnecessary Links from the Instagram Bio.

Here is what you need to do to delete one link:

  • Step 1: Go to the Instagram Profile, then tab to Edit Profile

  • Step 2: Link on the link you want to delete 

  • Step 3: Tap on the link and then click Remove Link

  • Step 4: Then choose Save Changes 

Conclusion

Instagram’s adding links feature allows creators, businesses, and brands to drive online traffic by increasing their online visibility. This built-in feature lets your audience know everything about your brand, creation, or business. So, what are you waiting for? Add multiple and customizable links to Instgaram's bio, accentuating your Instagram bios and further benefiting your Instagram account.

Frequently Asked Questions

Instagram users can add up to five links to their bio. Whether you have a business or creator account, you can add multiple links to your Instagram Bio by using the updated version of Instagram.

Start by tapping on the profile picture at the bottom right. Then, choose Edit Profile at the top of the screen. Tap on the link and click on Add External Link. Paste the website URL. Tap on Done.

To add a custom link to Instagram, follow these steps: Use any tool to create a link, for example, Canva. Choose a template, edit the text, drag and drop the photos, add graphics, add a hyperlink to the template, preview your link in the bio, and publish your link on Instagram.

When you add multiple links with clear Titles, the purpose is easily showcased, opening a world of possibilities. These links help the audience to give pavement to their website and finally foster a healthy connection with the brand.

You must create a new link page by logging in using another app. Then, add all your links to that link page. Also, customize the background and buttons of the link page. And finally, complete the creation of your link page.

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author
Written By Emily Thompson

Emily is the Twitter expert at Thunderclap. She has been leading the Twitter write-ups and is credible for all the intelligent write-ups on Twitter you will find on the website. She reads the Twitter algorithm bit by bit and curates the most authentic blogs that contain expert Twitter marketing strategies in precise. Readers have loved her work, and she also gives personal consultations for in-depth and expert Twitter marketing.

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