It is impossible to be an Instagram user without being aware of Stories. The popularity of these content formats is soaring dramatically. In fact, the Instagram Story reach rate for small businesses with less than 10,000 followers rose to 35% in 2023.
However, it seems unfair that good content should expire after just a single day. Fortunately, Instagram users can extend the lifespan of their Stories by keeping them accessible on their profile pages using the Highlights feature.
But would you like to take it further and reorder Instagram Highlights? Hang tight, because this blog post will explain how to rearrange highlights on Instagram.
What are Instagram Highlights?
You might find little circles showing directly beneath a brand's or creator's profile photo when you visit their Instagram profile page. You will notice a Story or a series of Stories displayed by tapping any of them. The interesting thing is that these stories are likely older than a day.
Instagram refers to this as Highlights.
In 2017, Instagram launched Highlights to offer its users a means to keep their Stories longer than 24 hours on their profiles. Highlights have been an integral part of brand and creator profiles ever since.
How Do Brands Use Them?
Brands are using Highlights to attract more audience to their IG profiles. This is unsurprising because a profile with neatly organized Highlights intrigues customers to know more about the brand.
Since Stories tend to be more personal and humane, going through Highlights gives the audience an insider view of the brand.
Now, let’s see how brands make use of Highlights:
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Introducing their team members
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Providing snapshots of how they work
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Conveying brand values
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Creating excitement for new products
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Listing their range of products or offerings
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Hosting Contests and Campaigns
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Showing moments of special events
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Sharing relevant news or press releases
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Answering FAQs
Why Reorder Your Instagram Story Highlights?
Having a bunch of Highlights on your profile isn't enough; they must be organized and appealing. Your audience should be drawn to your Highlights, not put off by them. By reordering your Highlights, you can create a cohesive and attractive aesthetic for your profile.
Additionally, rearrangement of your Instagram Highlights lets you direct viewers' attention to specific content. For example, if you have a series of Story Highlights showcasing your team's amazing work at a high-profile event, you should ensure this content appears first.
Similarly, if your brand's style has recently changed, you must organize Instagram Story Highlights to reflect the new style, ensuring your profile stays consistent and up-to-date.
Steps To Reorder Instagram Highlights?
Instagram doesn’t have a built-in drag-and-drop feature for Highlights yet. You know what this means? It means there is no direct way to reorder Highlights on Instagram.
Thus, here’s a step-by-step tutorial on how to rearrange highlights on Instagram:
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Step 1. Open the Instagram app and tap your profile picture in the bottom right corner to go to your profile.
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Step 2. Tap and hold the specific Highlight you want to move to a different position in your profile. A pop-up menu will appear.
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Step 3. Tap "Edit Highlight" from the menu.
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Step 4. Within the Edit Highlight page, tap the "Stories" section.
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Step 5. Now, select a random story from your archive that isn't part of this Highlight.
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Step 6. Then, hit “Done” on the top right corner of the screen.
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Step 7. After this, repeat the steps 2 and 3.
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Step 8. Then, remove the story you just added from the Highlight. To do this, unselect the Story.
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Step 9. Repeat this procedure with each Highlight you need to move, going backward starting from the Highlight you want to be the first on your profile.
You could manually rearrange the order of your Instagram highlights according to your preference, thus making your profile look more beautiful.
The best part is that these same steps can be followed if one wants their highlights to remain relevant with time while aligning with their brand identity. Remember that each time a new story is added to a highlight, it automatically goes up at the top.
Removing stories doesn't affect the order, so clean up any outdated content without worrying about its position.
Tips For Organizing Your Instagram Highlights
We've covered how to reorder multiple Highlights, but there's more to keeping them top-notch! Here are some valuable tips to organize and maintain your Highlights for a polished and engaging profile:
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Thematic Grouping Is Key
Group related Stories together to create a narrative flow within your Highlights. Think of them as mini-albums on your profile. This makes your content more cohesive and easier for viewers to understand. For example:
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Travel: Combine Stories from a specific trip or different destinations into separate Highlights.
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Product Launches: An opportunity to showcase the full product lifecycle, including announcements, customer testimonials, and inside photos.
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Personal Milestones: Devoted Highlights are an excellent means to commemorate life milestones like birthdays and graduations.
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Maintain Consistency In Covers
Design your Highlight covers using a consistent style and color palette to create a visually appealing and identifiable look, making your profile more professional and cohesive, which can attract and retain followers.
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Icons And Illustrations
Use icons and visuals that accurately convey the information included in the highlight. This approach makes it easier for viewers to quickly understand the content, enhancing their overall experience and engagement with your profile.
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Fonts And Text
Select readable fonts and text styles that complement your overall brand identity. This ensures that your content is easily accessible and visually cohesive, reinforcing your brand image and making your profile more attractive to viewers.
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Archive Old Stories
Don't feel obligated to keep every story in a Highlight forever. If content becomes outdated or irrelevant, consider archiving it to maintain a fresh and current profile.
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Strategize Highlight Placement
Although you can't directly drag-and-drop, consider the order in which viewers will perceive your Highlights. You can follow these placement tips:
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Place frequently updated or high-priority Highlights closer to the beginning of your profile.
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Group similar-themed Highlights together for a more organized look.
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Regularly Refresh Your Highlights
Don't let your Highlights become stagnant! Add new stories regularly to keep them engaging and showcase your latest content to your followers.
These pointers can help you turn your Instagram Highlights from a disorganized collection of Stories into a sleek and eye-catching portrayal of your brand and its style.
Common Challenges With Instagram Highlights
Instagram Highlights are a brilliant way to add visual appeal to your profile, but there are some problems you could run into. Let's examine them:
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Highlight Limit
Instagram allows a maximum of 100 stories per highlight. Any attempt to add more will require you to either make a new highlight or reduce the size of an already-existing one by eliminating less important Stories.
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Reordering Issues
There are a few things to look at if you are unable to modify the order. First, confirm that you followed the instructions exactly twice. You should make sure you are using the most recent version of Instagram because occasionally app updates can bring about bugs.
Conclusion
You know how to quickly and simply rearrange your Instagram profile's Story Highlights. The easy method in this blog can help you customize your profile and make a lasting impression on visitors. Note that an organized profile with well-placed Highlights improves the likelihood that viewers will notice and interact with your content.
Thus, let loose your creative side, organize your Highlights, and make use of the tips given. This will help you achieve an eye-catching and informative profile that accurately captures your brand style.So, what are you waiting for? Start reordering your Highlights today with ease!