Written By Olivia

28 min read

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  • Publish Date : 6/21/2024 7:08:21 AM
  • Last Update : 7/16/2024 9:51:06 AM
Ways To Use Instagram Broadcast Channels For Small Business
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Do you want to boost engagement on your business account? 

Create an Instagram broadcast channel for your small business and maximize your reach with our twelve proven strategies. 

An Instagram broadcast channel will help you connect directly with your ideal customers and improve your business revenue by boosting your social media marketing efforts.

This feature is now available globally. Even small creators and businesses can create one. And, yes, you just need ten thousand followers to begin with.

But first let’s understand the concept of Instagram broadcast channels so that you can use them for your business effectively.   

What Are Instagram Broadcast Channels?

The Instagram broadcast channel is the latest feature launched by Instagram in 2023. It allows creators to create one central place for their audience and send one to many DMs directly to their followers with a simple click. 

How Do Instagram Broadcast Channels Work?

Once you meet the eligibility criteria of 10000 active followers, you can start a broadcast channel on Instagram. You can use your personal creator account to start a broadcast channel for your small business. 

As a channel administrator, you can then start sending messages in diverse formats, including photos, videos, polls, and even voice notes, but your audience can only react to your messages, not reply to them.

Overall, Instagram Broadcast Channels allow you to stay connected with your audience in one place. This feature is now trending, and many creators are already capitalizing on its benefits and unique uses. 

How To Create An Instagram Broadcast Channel?  

Instagram allows you to create and customize your broadcast channel and even decide the duration of your broadcast channel’s life. Here are seven steps to create your first broadcast channel on Instagram: 

Step 1: Open Instagram And Access Your Inbox

First, log in to your Instagram account with your account password and details and go to your inbox, where you receive DMs. 

Step 2: Select The Icon At The Top Right Corner

Navigate to the top right corner and click the pen and pad icon. This will take you to a list of multiple options. 

Step 3: Tap On Create A Broadcast Channel

If you fulfill the criteria, the option to create a broadcast channel will appear here. Select the option mentioning ‘Create Broadcast Channel’

Step 4: Enter Channel Details And Customize 

Name your channel and enter other details, including the duration of your broadcast channel and if you want it to be visible on your profile.

Step 5: Finalize Your Audience And Tap ‘Create’

Instagram also allows you to select your audience and decide whether you want a public channel or a channel only visible to selected people. Decide your audience, and then after filling in the details, tap on Create. 

Step 6: Send The First Message 

After creating your channel, send out the first message. You can craft an engaging message beforehand to gain your audience’s attention. 

Step 7: Invite Followers To Join

When you create a broadcast channel, Instagram, by default, sends out a notification to your existing followers with an invite link. 

You can also share your link in your stories and pin it to your profile to attract more followers. If you want to find more ways to invite new followers to your broadcast channel, we have covered that, too.

Quick Facts About Instagram Broadcast Channels

  • Only your Instagram followers can become broadcast channel members 

  • You can add up to four moderators on your channel to manage followers

  • You can also invite a channel collaborator for your broadcast channel


10+ Ways To Use Instagram Broadcast Channels For Small Business

As a small business owner, you can leverage this new Instagram feature to promote your brand to your ideal customers. Here are the proven strategies for using Instagram Broadcast channels to maximize your reach on Instagram: 

1. Share Exclusive Content With Your Fans

Use Instagram broadcast channels to share exclusive content with your small business's loyal fans. The content can include anything your customers will love or find helpful, ranging from early access to your YouTube content to a sneak peek at a new Instagram content series. 

Later, you can combine your broadcast channel with Instagram subscriptions and set out a paywall for people to join your channel for exclusive and premium content. 

But to reach the point where you can monetize your broadcast channel, you must share problem-solving and helpful content with your audience. Even here, content is the king. 

2. Perform Direct Customer Research

Another way to use broadcast channels is to conduct customer research for your small business. You can use your broadcast channel to ask questions from your audience directly and collect their feedback on your products and services. 

There’s a special feature for that: the question sticker. As the channel admin, you can share a question sticker to ask something from your audience, and your channel followers can add their responses or questions by tapping on the sticker.

Using these interactive features, you can start a dialogue with your Instagram followers and get the needed feedback to understand their pain points better and improve your small business's product and service. 

3. Post Teaser And Launch New Products

Instagram broadcast channels can also help you create a buzz about your new product releases without spending much on paid advertisement and grab your customers' attention.

One way to do this is to post teasers of your new product on your broadcast channel. Also, whenever your small business launches a new product that solves your customers' current concerns you can highlight that in your broadcast channel. 

To take this to the next level, you can even share early access links to your product or a discount code accessible only to your channel members. This will create hype about your product launches, and later, you can capitalize on this hype.  

4. Partner With Other Creators, Influencers, And Businesses 

You can also use broadcast channels to partner with other top creators in your niche, influencers, or even businesses and improve your audience engagement.

As the channel admin you can invite collaborators for your broadcast channel. The collaborator can then send out a message like the channel admin and interact with the audience.

Since influencers have the power to influence the buying decisions of their audience with content, as a small business owner, you must collaborate with micro-influencers to bring more attention to your business and brand. 

5. Plan And Host Live Streams

Using your broadcast channel, you can also attract more viewers for your business’s weekly Livestreams. Use the question feature to ask your channel members what they would like to know about your small business.

Then, plan and host your livestreams according to your audience preference. Drop the link to your livestreams in your channel to see an improvement in the overall engagement on your Instagram lives. 

6. Drive Traffic For The Business Website 

Your Instagram broadcast channel has members who are already interested in your business or who are potential customers for your products and services. So, use your broadcast channel to drive more traffic to your small business website. 

Every time you share a product video, include a link to your website. Customers who are interested might visit the link and make a purchase; who knows? This is one way you can use your Instagram broadcast channel. 

You can also send your channel members to your other social media platforms and improve your social media marketing efforts. This cross-promotion will increase your overall traffic and improve your business awareness.

7. Hold Contests And Giveaways For Top Customers

Most small business owners can identify their loyal customers or followers who have supported them from the very beginning. If you, too, have some customers like them, you can use your broadcast channel to host special contests and giveaways to reward such customers.

Announce your special brand contest on your broadcast channel, where participants have to answer questions about your first product release or simply respond to questions related to your business’s history. 

Then, you can reward your loyal and top customers with a giveaway. This one simple strategy will initiate genuine interest among your other channel members and improve the overall engagement on your Instagram profile. 

8. Give Your Followers Some BTS Tours

You can also use your broadcast channel to share the behind-the-tours and scenes from your real life as a founder or small entrepreneur. During times when most people are using bots to mass produce content, people are missing the human connection.

You can build that connection by adding a human element to your content. For instance, you can share your struggles as a small business owner, the problems you faced while launching a new business, and how you manage it with all your channel members. 

Another form of behind-the-scenes tour you can offer your broadcast channel members is a tour of how you shoot your content as a small business owner.

9. Share Your Brand Story With Your Customers

You can use your Instagram broadcast channel to share your small business story and your brand history with your loyal customers, the ones who have supported your business since the beginning.

This will help build a stronger connection with your customers, and once your customers start emotionally connecting with your brand, you will start winning more conversions.

Since broadcast channels offer real-time interactivity with your audience, you must use them to take your marketing efforts to the next level and build a better brand image for your small business. 

10. Offer Special And Exclusive Updates 

Your broadcast channel can be a gateway to share exclusive updates and the latest news about your industry. 

For instance, when sharing updates with your channel members, you can add a small note at the end with the update, asking for your audience’s opinion on it. 

This will initiate conversations among your followers and also help you come across as a reliable and credible business owner who shares exclusive and accurate updates with his followers regularly. 

Your audience will spend more time interacting with those updates and slowly start trusting your broadcast channel over others. 

11. Create Engaging Polls For Ask Me Anything Sessions

You can also create engaging brand polls and ask-me-anything sessions on your broadcast channel to improve your audience engagement and convert one-time buyers of your small business to frequent and loyal customers. 

For instance, you can ask your audience for feedback on your new product launches and make them feel heard. This will help you win their trust and better understand their choices, helping you build a more profound connection with your small business's customers. 

12. Build Your Own Community

Instagram broadcast channels offer you an opportunity to build a direct connection with your ideal customers. So, use this opportunity to its maximum potential and build your own community for your small business.

To create a sense of inclusiveness for all your followers, share the content your audience needs and the content that solves their real-life problems. Create products that can make their lives easier. 

By fostering a sense of community among your Instagram followers, you can convert them into paying customers for your business. Thus, you can use broadcast channels to build and maintain your own community of people who choose your brand over others and support your small business.

Now that you know how to use an Instagram broadcast channel for your business, let’s understand how you can invite followers after starting a broadcast channel on Instagram. 

How To Invite More Followers To Your Broadcast Channel?

While you maintain your audience engagement on your broadcast channel, you need to make additional efforts to invite more followers and maximize your reach with Instagram broadcast channels. Here are some ways to do just that: 

Tip 1:  Send Out An Invite Link To All Your Followers

Even if Instagram sends out a notification, you must keep sending your followers the invite link. Similar to a group chat invite, you can copy the link to your broadcast channel and then share it with your followers in their inboxes.

Tip 2:  Pin Your Broadcast Channel Link In Your IG Profile

You should also pin this invite link to your Instagram profile to gain more channel members. As, and when more people discover your account on Instagram, they can join your channel with a single click. 

Tip 3: Use Join Channel Stickers In Your Stories

Another method to invite more followers is by using the Join Channel Stickers in your Instagram stories. To do this, first, copy your invite link and then create a story. Include the link and create a Join Channel Sticker CTA to prompt action from your audience. 

Tip 4: Share Messages From The Channel Directly 

If you have already started sharing content on your broadcast channel, you can take one message from your shared media and then display it in your stories. People who click on your story to interact will be directed to your broadcast channel invite link. 

Instagram broadcast channels can help you maintain a constant connection with your audience and retain more customers. Therefore, if you want to achieve maximum growth on Instagram, you must set up a broadcast channel for your small business.

6 Benefits of Creating An Instagram Broadcast Channel For Business

From the ability to send one-to-many DMs to reaching your target audience regularly and directly, here are the top benefits you get to experience as a business owner once you create a broadcast channel on Instagram: 

1. Send Automatic Notifications To Your Audience

As soon as you create a broadcast channel on Instagram, your audience receives an automated notification with an invite link to your channel. 

With your own dedicated broadcast channel for your business, you can send out automated notifications to all your followers and ensure your message reaches each of your Instagram followers.

2. Reach Your Target Audience Without Competing The Algorithm

Earlier, even if you had a million followers, your content still had to compete with the algorithm and already published content on Instagram to appear in the feeds of your target audience.

But with the launch of this new feature, now your content reaches directly to your audience’s inbox, gaining real-time interaction from your followers. 

This engagement boost on your content leads to better visibility of your Instagram profile and then your account starts appearing in related search results too. That’s a double win for your business in terms of engagement and profile visibility.

3. Create A Feeling of Exclusivity For Your Biggest Fans

Instagram broadcast channels can help your business by assisting in your marketing efforts. You can announce your new product launches with exclusive offers and special discounts on your broadcast channels.

This way, you get to create a feeling of exclusivity for your brand’s biggest fans and offer them a memorable buying experience, converting them into your loyal customers. 

4. Share More Diverse Content With A Specific Audience

On your Instagram broadcast channel, you can publish exclusive content in diverse content formats ranging from videos, polls, voice notes, and now even question stickers to ask questions directly from your audience.

By collaborating with your marketing team, you can share this content with a specific audience to influence their buying decisions and improve your conversions. 

5. Have More Personalized Interactions With Your Customers

Instagram broadcast channels allow you to communicate with your potential customers in real-time, and as a business owner, you can use this feature to have more personalized interactions with your customers. 

After collecting their feedback, you can improve your products, and when your customers feel connected with your products, your sales will improve, too. 

6. Increase Engagement And Awareness About Your Business

With a dedicated broadcast channel for your business or even personal brand, you can assemble your biggest fans at one center and then leverage your follower count to boost engagement on your Instagram account.

With better engagement and an increase in the number of people talking about your business, you can spread more awareness about your business. 

If you are now convinced to create a broadcast channel for your small business, here’s a tip to transition from a beginner to an expert and grow your broadcast channel on Instagram. 

Get Broadcast Channels & Subscriptions To Unlock Growth Opportunities

A broadcast channel on Instagram can also bring in more money if you combine your channel growth with the Instagram subscription. 

Once you have launched your channel, start publishing content for a specific period and track your analytics on audience engagement.

If you see an improvement in both overall interaction and member count in your channel, combine your channel with Instagram subscriptions to monetize it and unlock more growth opportunities for your business. 

Set up your Instagram broadcast channel today and drive more engagement on your business account!


Written By Olivia

Olivia leads the design and design copy team at She is the creative strategist who plans and implements compelling copy for and social media advertisements. Her ability to curate crisp, intelligent liners has driven traffic on various social media accounts. She excels at what she does and is constantly inspired to follow trends and achieve the best results.