5 New TikTok Features Usage to Multiply Engagement

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Introduction

Are you aware of recent updates that TikTok has made?

As we all know, TikTok is more than just an audio-visual media channel. With its fun and dynamic videos, it makes any content pop amongst the audience which gets higher engagement, success and virality. 

To upscale the creation of such video content that multiplies your engagement TikTok has introduced new features like; now you can reply to any comment with a video, live studios, subspaces and whatnot. 

To produce exciting and engaging content, let's explore and master the features that can make your TikTok page shine even more. These are not just features; they are powerful tools that empower you to take control of your TikTok journey and boost your engagement.

How New TikTok Features Can Help In Enhancing Engagement?

TikTok equips your account with new features to drive more engagement on the platform. These new personalized features introduced by TikTok have taken the world by storm, as now connecting to favorite TikTokers has become easier and faster. 

From a personal chat room dedicated to subscribed TikTok users to gifting them in the form of TikTok coins, auto-scrolling for the audience to replying to their users with a video has certainly upscaled and multiplied the level of engagement and interaction with the audiences. 

But if you are wondering how to know whether your TikTok videos' level of engagement is increased or not? Here’s how you can calculate: 

This engagement calculation rate feature helps you know what went right and what didn’t for the videos. The formula checks different variables, such as likes, comments, and shares, to give you a score representing your engagement level with your audience. 

By using the formula below, you can track your engagement level with the audience and work on improving it.

TikTok Engagement Rate = [(Total Number of Likes + Comments + Shares)/Total Number of Views] multiply by 100

Using this will drive you in the right direction and will further multiply your engagement on TikTok. 

6 New TikTok Features- How To Use And Multiply Engagement

Explore these newest features added to TikTok and learn how to use them to multiply your engagement on the platform. 

1. TikTok Coins

TikTok coins are like virtual or digital money that can be used on the platform. You can buy them in exchange for real money, as you require.

You can use them to gift your favorite TikToker in the live or comment section. These coins can also be utilized for post-promotion by TikTok creators.

When anyone sends virtual gifts to creators during live streams, it boosts visibility and interactivity and even results in shoutouts from other creators. Their fans' financial help compels content creators to return the favor by granting access to unique content or private conversations. All these interactions pique the interest of other audiences and multiply engagement, leading to a rise in the account's following.

2. TikTok Shop

TikTok introduced this TikTok Shop page. TikTok Shop is an e-commerce platform that showcases goods and items that might interest consumers. This tab is to the right of the "For You" page.

If you fit into one of the four categories, you can use TikTok shopping: Sellers, Creators, Partners, or Affiliates. To open a TikTok Seller Centre account, you must be a resident of one of the supported nations and present identification, residency documentation, and a business license. 

Additional requirements for creator accounts include having 1,000+ followers, 50+ video views in the previous 28 days, being 18 years old, and posting a video on TikTok within the previous 28 days. As a Partner and Affiliate, you must be registered as a business or seller in one of the listed nations approved.

By utilizing the potential of short videos, creators can present their best-selling items, provide product evaluations, and take viewers on a unique shopping experience. Users can also find and buy things on TikTiok from the TikTok shop.

You can locate TikTok shops just beside the ‘For Your’ page on TikTok. You can scroll through products, go through reviews, and decide to make a purchase. In this way, you can engage your audience differently by also making money to your TikToka account. 

• Live Studio— TikTok live streaming has proven to be a fantastic medium for content sharing and audience engagement. Thus, TikTok developed the TikTok Live Studio, an OBS Studio-like program that lets you stream live content from your PC or TV screen—one more step toward being the app for the entire bundle.

• Identify Similar Products -The 'Identify similar products' tool on TikTok has the potential to significantly influence companies, creators, and the platform's user experience. Brands could also enhance sales and expand their exposure by suggesting related products to viewers. 

This tool can be a game-changer for brands by reaching a wider audience and boosting sales. Their functionality helps companies advertise on TikTok and sell products by increasing traffic to their listings in the TikTok Shop.

3. TikTok Creators Features and Tools

TikTok offers creators several features and tools to support users in enhancing their pages. It is available for both personal and business accounts. Some are Q&A, TikTok Promote, Analytics, and Creator Portal.

Users may use it to verify performance insights, comprehend the audience, modify their content strategy, improve engagement, learn, and access resources.

Once creators apply these tools to their content strategies, it will automatically boost their engagement, as they will get all the information about 4W ( where, when, what, who, and how). For instance, the Q&A sessions promote audience involvement. You can have direct conversations, respond to inquiries, and build relationships with your fans.

Like that, you can add these latest features for the enchantment of engagement:

• Sub Space—TikTok's new live engagement feature called “Sub Space'. This feature can completely change how artists interact with their most devoted followers during live streaming. 

This feature offers a chat room exclusively made only for subscribers to build a community feeling between favorite TikTokers and TikTok users. This feature can be a great way for creators to connect with their most devoted fans and offer them exclusive content and experiences.

• Creative Assistant—This AI-powered tool improves TikTok video scripts, finds popular hashtags and advertisements, and creates content ideas based on current and timeless patterns. 

With that assistance, users can polish their content planning and push their engagement rate quickly. For example, the tiktok creative center Assistant can suggest popular hashtags for your video, significantly increasing its visibility and engagement.

• Video For Subscribers- The TikTok subscription service is still expanding. "Videos for subscribers" is a new feature that allows producers to post videos to the feed exclusively accessible by logged-in users.

It will help content creators gain a broader audience on the platform by offering some exclusive videos for their particular viewers.

4. TikTok Video

TikTok is known for its short-form vertical videos but recently with a new feature update, You can now upload horizontal videos one minute long that will help you in growing your TikTok presence and generate more interaction and engagement. 

Users can use new TikTok effects like filters, stickers, voiceovers, sound effects, and background music to create TikTok recharge video posts to express their creativity to their audience.

Building a more engaging audience on TikTok is essential and hence there are new features that can help you achieve them:

• Reply—It's a terrific idea to create content your audience wants to watch and interact with them through video answers. To reply to a question, long-press the comment you wish to respond to, then record your answer. 

Though you may control how long it appears, the comment will appear as a widget. For that reason, ensure it lasts no longer than a few seconds at either end.

• Auto Scroll—Hold down on a video on your For You Page and select Auto-Scroll to use this feature. It allows users to navigate TikTok without using their hands. Audiences can watch the videos faster than usual, which means more engagement.

• Save videos without a watermark—There are two methods for removing the watermark from TikTok videos: first, record the TikTok video on the screen while it's still in draft, or use a third-party application such as SaveTik. It eliminates the middleman and saves time. 

While it is acceptable to post directly on TikTok, the watermark is not the best option if you wish to cross-promote your work on other social media sites for more engagement.

5. TikTok Search

TikTok invites users to download a dedicated TikTok Search shortcut to be placed on their device's Home Screen. These days, many people utilize TikTok search to look up product details, educational materials, and other information. 

The good part of the feature is that it helps users discover content without navigating through the entire interface of the TikTok app. 

There is more that you can do with this feature; listed below: 

• Customized feed [for you]- You can edit 'For Your Page' to see more of the stuff you like, but you can't just hit a button to change your TikTok preferences. 

If your TikTok FYP needs updating, you can use the customized features to change it to reflect your interests. That will also help you know about the top hashtag of your favorite niche for your audience.

• Categories listed at the top of the screen - Rather than just having the FYP and Following categories at the top of the app, TikTok has been subtly introducing more categories. It has several categories at the top, such as fashion, food, gaming, and so on. 

Users can control and organize the kind of content they want to watch. That means a niche engagement boost because categories listed features.

These features emphasize how crucial it is to produce SEO-friendly content for TikTok since content creators enhance their videos with pertinent keywords and hashtags.  

It is a prominent way to increase engagement on TikTok and improve their chances of showing up in search results and gaining greater visibility. You can add these two new elements to your strategies for a better outcome.

Conclusion

This guide helps you with a few new tried-and-true features and growth hacks to boost your engagement, when used correctly, will increase TikTok's engagement rate and gain you more followers. 

This guide also focuses on fantastic growth techniques, tools and tips to upscale the quality of content on TikTok. Here, find different features to use for different sets of content which will further help to multiply engagement. 

Lastly, just be more imaginative and unique. Your TikTok account will be more noticed if you consistently create distinctive and exciting posts.