15 Ways To Grow Your Fashion Instagram Account

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Fashion influencers and brands are increasingly moving their businesses to social media. Unsurprisingly, there are 4.74 million users worldwide (59.4% of the entire global population). Facebook and YouTube are the largest social media sites, with 3 billion and 2.5 billion users, respectively.

However, with 2 billion monthly active users, Instagram is catching up and is tied with WhatsApp for the third most prominent social media app. If you’re a fashion brand or influencer looking to grow your fashion Instagram account this year while monetizing your profile, read on for some great tips. 

This blog offers 15 practical ways to grow your fashion Instagram account, helping you stand out in a competitive market and attract a dedicated following of fashion enthusiasts.

How To Start A Fashion Instagram Account?

Starting a fashion Instagram account is a wonderful effort that allows you to communicate your sense of style and fashion knowledge to a worldwide audience.  Here's a guide to help you grow your fashion Instagram account.

1. Define Your Niche 

Identify what makes your sense of style unique. A particular niche can help you draw in a specific type of customer, whether premium labels, high street clothes, vintage apparel, or sustainable fashion. 

2. Create an Appealing Profile 

Select a catchy username that accurately reflects your business. A trendy headshot or a logo would provide excellent examples of a professional and brand-consistent profile photo. 

Compose an engaging bio that highlights the features of your account and incorporates a call-to-action (CTA), such as a URL to your fashion website or blog.

3. Create a Content Plan 

Plan your content around your niche. High-quality images are essential, so buy a decent camera or smartphone and pick up some basic editing and shooting techniques. 

To keep your account relevant, switch your content with videos, behind-the-scenes photos, outfit posts, and fashion advice. Create and stick to a posting schedule since consistency is essential. 

4. Engage Your Audience 

On Instagram, interaction is essential, so participate in discussions within the fashion community, answer comments on your postings, and interact with what your followers have to offer. Use live sessions and Instagram Stories to interact with your audience in real time.

5. Make Use of Geotags and Hashtags 

Make use of appropriate hashtags to improve your content' discoverability. Look for trending hashtags related to fashion and use general and industry-specific ones. You may also draw in local companies and followers by geotagging your posts. 

15 Strategies To Grow Your Fashion Instagram Account

Growing your fashion Instagram account requires a balance of creativity, strategy, and consistency. These are fifteen powerful ways to improve visibility and attract a devoted audience.

1. Create A Unique And Aesthetic Profile

Creating a unique and attractive profile is crucial to gaining followers for your fashion Instagram account. Choose a catchy username that reflects your style and identity. A trendy and professional profile photo, such as a stylish headshot or logo, is ideal. 

Include fashion-related keywords in your profile to provide an effective summary of your account's offerings and your expertise in the fashion industry. 

Maintaining a unified colour scheme and high-quality photos throughout your profile can assist in building your brand identification and improve the aesthetic attractiveness of your account.

2. Post High-Quality Content Regularly

Content must be of the finest quality to be unique in the competitive fashion industry. Ensure your clothing images are structured and crisp by learning photography fundamentals and investing in a decent camera or smartphone. 

Make a content calendar to organize and schedule your fashion updates. Consistent publishing will keep your followers interested and your profile active.  To keep your feed engaging and diverse, try experimenting with outfit pictures, style advice, behind-the-scenes looks, and styling videos.

3. Leverage Instagram Stories

Instagram Stories provide an interactive means of interacting with your followers using regular updates, surveys, Q&A sessions, and exclusive fashion content. In contrast to the carefully maintained feed, stories might be more informal and unplanned. 

Enhance the stories with interactive elements like music, GIFs, and stickers. By showcasing your finest stories on your profile, you can make them readily available and draw attention to different aspects of your fashion business while increasing interaction and holding viewers' interest.

4. Engage With Your Audience

Engaging your audience actively is necessary to develop a devoted following. Show your gratitude for the support of your fans by swiftly responding to comments and direct messaging. 

Encourage community by liking and commenting on your followers' fashion postings. Use interactive elements like surveys, tests, and questions in Stories to promote involvement. 

Your audience is likelier to connect with you and stick with your fashion business if you interact with them frequently, increasing your profile's exposure and growth.

5. Use Relevant Fashion Hashtags

Adding hashtags to your clothing posts can help them become more discoverable. Blend general and specialised tags to add relevant and well-liked fashion hashtags to your captions. 

This approach draws followers interested in fashion and expands the audience for your content. Try to use no more than ten to fifteen hashtags in each post, but don't use too many. 

To increase your reach even further, you should regularly adjust your hashtag approach based on popular tags and the performance of your content.

6. Collaborate With Other Fashion Instagram Influencers

Working with other fashion influencers might help you gain more exposure and followers. Seek out fashion Instagram influencers whose aesthetic aligns with yours and offer to work together on projects that benefit both parties, such as collaborative photo sessions, guest articles, or shoutouts. 

These collaborations help your business get credibility and expose your profile to a broader audience. 

Because fans of your partners are likely to become your followers as well, successful partnerships frequently result in greater engagement and follower development.

7. Utilize Instagram’s Shopping Feature

With Instagram's shopping tool, you can easily facilitate followers' purchases right from your account by tagging stylish products in your posts and stories. 

Create an Instagram shop to display your affiliate connections or clothing lines. Not only can product tagging increase sales, but it also gives your audience a perfect shopping experience. 

By showcasing items in the post, you may get followers to visit your store, which increases sales and engagement.

8. Research And Post About Latest Fashion Trends

Through your blogs and posts, express your thoughts and observations about new trends. 

By showcasing your familiarity with current trends, you establish yourself as a fashion industry authority and draw in trend-savvy followers who appreciate your tasteful updates and professional knowledge.

9. Run Fashion Themed Contests And Giveaways

Organize contests with a fashion theme, such as picture or style challenges, to entice your audience to enter. 

Collaborate with manufacturers to host giveaways and provide rewards in the form of stylish clothing. To increase reach and involvement, ensure entry conditions include liking the post, tagging friends, and following your account. 

Engaging in these activities creates buzz, builds community, and dramatically increases the exposure of your profile.

10. Utilize Instagram Reels 

Instagram Reels are short, captivating films that allow you to display your sense of style artistically. Reels may be used for fashion challenges, sharing style advice, and showcasing ensembles. 

Reels are promoted by the platform's algorithm, which presents a fantastic chance to connect with new audiences. To keep your reels interesting and appealing, try out several forms and trends. 

Engaging Reels has the potential to become viral very fast, garnering a sizable following and accelerating the growth of your profile.

11. Cross Promote Your Instagram Account

Work together to create guest articles on fashion blogs or websites, including your Instagram username. 

By expanding your audience and driving traffic to your Instagram account, cross-promotion increases the likelihood that you will attract new followers interested in your fashion-related posts.

12. Interact With Other Fashion Accounts

Interacting with other fashion accounts may foster community ties and raise your profile. Observe, like, and leave comments on postings made by other fashion businesses and influencers. 

Participate in conversations about fashion by joining Instagram groups and create a community to actively build relationships and draws attention to your profile. Sincere conversations can result in partnerships and shoutouts, which will increase the growth and engagement of your profile even more.

13. Invest In Sponsored Posts And Ads

Use Instagram's targeting features to connect with people inspired by your aesthetic. Keep an eye on how well your advertising is doing and modify your plan as necessary. 

Putting money into sponsored advertisements might help you expand your audience more swiftly and boost your business.

14. Monitor Analytics And Adjust Strategies

Keep an eye on your Instagram statistics to find out what kinds of fashion material are most popular and how your followers interact with your images. Utilize insights to concentrate your content strategy on what your audience is most interested in reading. 

Monitor indicators like follower growth, engagement, and reach to assess how well your strategies work. Making constant adjustments to your plan based on data will guarantee that it stays successful and in line with your growth objectives.

15. Stay Consistent With Your Branding

Brand consistency is essential for building a known and trustworthy fashion reputation. Maintain a consistent style for your posts, articles, and profile components, such as colours, filters, and fonts. 

Ensure your material represents your brand's voice and style, producing a coherent appearance and feel. Consistent branding lets your audience recognize your material quickly and promotes your brand identity, making your profile more desirable and memorable to followers.

Final Thoughts

Growing your fashion Instagram profile involves creativity, strategic planning, and consistent effort. These 15 strategies will help you become more visible, interact with more people, and develop an engaged following. 

Remember that the secret to sustained achievement is keeping up with the most recent trends and constantly adjusting your strategy based on statistics. You can build a successful and significant platform from your fashion Instagram account with commitment and a clear goal.