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Written By Lucas Dupont

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  • Publish Date : 6/21/2024 5:42:40 AM
  • Last Update : 7/16/2024 9:51:06 AM
How To Make YouTube Shorts Guide
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Post-pandemic, YouTube launched its short-form vertical video platform in June 2021, and by February 2023, the new YouTube Shorts surpassed 50 billion daily views.

YouTube Shorts has given a brand-new opportunity to all video creators to take their YouTube journey to the next level in 2024. Whether you are a beginner or a pro creator, YouTube Shorts is a fun platform for creating videos, and through it, you can earn as well.

You can create shorts from entertainment to beauty to lifestyle and even make videos on your daily routine that will attract audiences and grow their interest to subscribe to your channel. 

Take a creative trip with our 2024 guide to making engaging YouTube short videos. 

How To Make YouTube Shorts In 2024?

Creating and uploading is a straightforward process of making YouTube shorts, allowing creators to share engaging content. Follow these steps to craft compelling Shorts and make your mark on the platform.

1. Create Your YouTube Shorts

YouTube Shorts is made with prior planning and creative strategy. Follow the step-by-step process as mentioned below: 

Step 1: Tap  “+” on the YourTube Homepage: Start by tapping the "+" on your YouTube homepage, initiating the creation process.

Step 2: Click “Create a Short”: Click "Create a Short" to enter the Shorts creation interface.

Step 3: Record a video: Record your video within the 60-second timeframe, capturing attention with concise content.

Step 4: Add special effects and elements to your video: Enhance your video with special effects and elements for visual appeal.

Step 5: Tap the “Add sound” icon at the top of the screen to add sound: Add sound by tapping the "Add sound" icon, elevating your Short with audio dynamics.

Step 6: Tap the “Checkmark” to save your Short: Save your creation by tapping the "Checkmark.”

2. Upload Your YouTube Shorts

Once you are done with the video creation, now its the time to upload. The steps below will guide you to do the job seamlessly.

Step 1: Finalize your Short by adding a music track, text, and filters: Finalize your Short by adding a music track, text, and filters for a polished finish.

Step 2: To edit more, tap the “Timeline” icon: Access more editing options by tapping the "Timeline" icon.

Step 3: Tap “Next” in the top right-hand corner: Move forward by tapping "Next" in the top right-hand corner, progressing to the upload stage.

Step 4: Add Details and Optimization: Add necessary details and optimize your Short for better visibility.

Step 5: Choose the Visibility Settings: Choose visibility settings to control who can view your Short.

Step 6: Tap Upload Short to publish your video: Publish your creation by tapping "Upload Short" and sharing it with your audience on YouTube.

Now that we know the step-by-step process of creating YouTube shorts let's explore the fundamentals of YouTube Shorts that hold viewers' attention for no more than sixty seconds.

Understanding YouTube Shorts Basics

Before starting your YouTube shorts journey, it is very important to understand the basics to make the most of this feature and grow your YouTube channel.

What Are YouTube Shorts?

YouTube Shorts are concise and vertical videos that have a duration of a maximum of 60 seconds and are made to be viewed quickly. These short videos aim to grab the audience's attention quickly and are specifically designed to be seen on mobile devices. 

YouTube Shorts are versatile media that can accommodate various topics and styles due to their unique and intriguing content. 

Clubbed with trending music, appealing effects, and a user-friendly creation interface, YouTube Shorts offers a dynamic platform for creators to express themselves concisely.

Who Should Use YouTube Shorts?

YouTube Shorts cater to a broad range of content creators. Anyone looking to share quick, impactful content can benefit from Shorts. Let's know who can use YouTube Shorts:-

  • Vloggers

  • DIY projects

  • Tutors

  • Gamers

  • Fitness Trainers

  • Beauty Influencers

  • Financial Influencers

From beginners to Creators aiming to connect with a mobile-centric audience or participate in trending challenges and creative trends, find Shorts a valuable addition to your content strategy.

Why Repost YouTube Shorts? 

Now, YouTube Shorts creators can easily repost their content to grow their audience on various social media platforms. Mostly trending are Instagram, Twitter, TikTok and Facebook.

Using a variety of channels promotes cross-platform interaction, draws in a varied audience, and raises the visibility of your channel. You may use social media to promote your work and send viewers back to your YouTube channel by sharing your shorts.

Can YouTube Shorts be Monetized?

Yes, YouTube shorts can be used to earn if they meet the monetization requirement. 

Creators must enroll and sign up on the YouTube partner program, that is, YPP, to be eligible for revenue sharing for the ad YouTube Shorts.

This involves meeting certain criteria, such as 

  • Creators need to have more than 1,000 subscribers.

  • Over 4,000 hours of authorized public observation throughout the previous year

  • Residing where the YPP is available

  • A linked AdSense account

  • Adhering to YouTube's policies

Once qualified, creators are entitled to some of the money made by YouTube Shorts' advertisements.

7 Key Reasons To Start Making YouTube Shorts in 2024 

Through the strategic integration of shorts into your content strategy for your YouTube channel, you set yourself up for success on this social media platform. 

Here are seven strong points explained in detail for you to consider including YouTube Shorts in your content creation plan. 

#1. Promote Your Regular YouTube Channel

You can easily cross-promote your regular, long-form content with YouTube Shorts. 

By crafting concise, visually striking small videos using a few pieces of the long YouTube video, you may attract a larger audience and direct them to your primary YouTube channel. 

You reach a wider audience that might not have seen your content and raise the visibility of your channel by doing this.

#2. Showcase BTS Snippets

Small, personal peeks into your everyday routine, creative process, or the creation of your regular videos can be presented to your subscribers on YouTube Shorts. 

Users love to watch behind-the-scenes videos as they are proof of authenticity. Such material builds trust with your audience by presenting them to the genuine person behind the content.

#3. Generate Potential Leads 

Time is a valuable resource; viewers are drawn in by YouTube Shorts' concise and engaging structure. 

You can discreetly include calls to action in your captivating Shorts to encourage viewers to visit your website, subscribe to your channel, or sign up for newsletters. 

This could be an effective method for increasing your web visibility and producing prospective leads.

#4. Create Engagement through Storytelling

The key to creating effective content is compelling storytelling. You can play around with narrative in bite-sized chunks with YouTube Shorts. 

Create engaging stories, offer brief anecdotes, or raise thought-provoking questions in your shorts to encourage audience participation and conversation. 

This keeps readers engaged with your material and motivates them to remark and share it, which increases its visibility.

#5. Jump on Challenges and Trends

YouTube Shorts is a platform where trends and challenges can quickly gain momentum. 

By actively participating in or creating your Shorts based on popular challenges, you tap into the collective enthusiasm of the online community.

This can boost your visibility and attract new viewers actively searching for or engaging with trending content.

#6. Showcase Creativity

YouTube Shorts' format limits push creators to think creatively and present their work in brief but powerful ways. 

Shorts offer a canvas to creatively express through inventive thoughts, distinct visual styles, or deft editing. 

This can be quite helpful for content producers who want to stand out from the crowd and influence viewers.

#7. Monetization Opportunity

Make use of YouTube Shorts as an engaging medium for announcements, marketing, or ads. 

For a range of events, such as product launches, gatherings, and transient promotions, shorts provide striking teases. 

These brief and visually striking teasers or ads can increase viewers' curiosity and point them toward your primary channel or another website to buy or utilize the service mentioned.

How Can You Monetize YouTube Shorts?

For creators who want to support themselves financially and be independent through their Shorts, YouTube Shorts monetization is the best way forward. Here are a few methods to monetize your YouTube Shorts:

#1. Ad Revenue

One of the primary and most straightforward monetization methods on YouTube is through Ad revenue. YouTube Shorts is no exception. You may receive payment if more people watch the advertisements before, during, or after your shorts. 

This depends on you signing up for the Partner Program and following YouTube's guidelines about monetization. 

This passive revenue stream has the potential to grow significantly as your Shorts get views.

#2. Channel Memberships

Using the channel membership option on YouTube, viewers can become subscribers to your channel. With this membership, viewers can enjoy special features like customized emojis, badges, and members-only content. 

Although makers of longer-form material are typically linked with this function, YouTube Shorts creators are not excluded from using it. 

Consider offering unique perks or behind-the-scenes information to get people to subscribe to your channel.

#3. Super Chat and Super Stickers

Now, fans can easily use and buy Super Chat and Super stickers. During a premium or a live broadcast, you can exchange these stickers or notes with one another. You can directly engage with your audience through this, and also increases sales.

During the premiere, viewers can contribute monetarily by using Super Chat and Super Stickers. 

This feature gives you a financial boost and strengthens the bond of community you have with your audience.

#4. Sponsorships and Brand Deals

Brands wishing to work with you might notice you when your YouTube Shorts become more well-known. 

Getting brand deals and sponsorships is a profitable approach to making money. Brands could sponsor a run of your Shorts or pay you to promote their product. 

Make sure your audience is informed openly and honestly about any collaborations that support your brand. To keep your audience's confidence and trustworthiness, you must remain authentic.

#5. Affiliate Marketing

The two primary components of affiliate marketing are earning money for each sale completed via your unique affiliate link and promoting products or services. 

Although the concise nature of YouTube Shorts might not be suitable for comprehensive analysis, you can include affiliate links in your video descriptions or even in the Shorts themselves. 

To improve conversion rates, pick goods and services that can relate to your audience and content. This method allows you to earn income without relying solely on ad revenue or direct viewer contributions.

9 Tips To Make YouTube Shorts Tips

To make the most out of the YouTube shorts format, here are 9 valuable tips to elevate your YouTube channel's visibility and enhance audience engagement through these concise videos.

#1. Keep it Short and Sweet

The name contains the hint. YouTube Shorts are designed to be brief and direct. Keep your content 60 seconds or less to ensure it fits the platform's format. 

Short and sweet content respects viewers' time, who frequently interact with shorts for rapid enjoyment. It also boosts the chance of retention and shares.

#2. Use Eye-Catching Visuals and Music to Enhance Your Video’s Impact

Use vivid and striking images in YouTube shorts to draw attention, as you only have a little time to make an impression. Mix this with some music that fits your content's theme. 

The combination of compelling visuals and music enhances the overall impact of your Shorts and makes them more shareable.

#3. Always Record Vertical

Since most viewers engage with Shorts on mobile devices, recording in a vertical format is crucial. Users can have an immersive experience with videos that fill the screen when they are vertical.

This strategy ensures your content is optimized for the platform and maximizes visibility, giving viewers a more captivating viewing experience.

#4. Leverage Popular Trends to Increase Engagement

Staying current with trends is a powerful strategy for increasing engagement on YouTube Shorts. 

Whether participating in prevalent challenges, using trending sounds, or capitalizing on viral themes, aligning your content with what's currently resonating with the audience can significantly boost visibility and attract new viewers.

#5. Hook Your Audience From the Beginning

You must immediately grab the interest of online viewers because they don't have highly long attention span. Your YouTube video's opening few captivating seconds should set the tone for the whole thing. 

Whether it's a catchy picture, a wise statement, or a funny scene, a compelling hook keeps audiences interested throughout the video.

#6. Pay Attention to the Video Loop

YouTube Shorts play in a loop, and the first few seconds are often what viewers see in the preview. Ensure that these initial moments are visually appealing and convey the essence of your content. 

People prefer to share content that instantly grabs their interest. Thus, this makes your Short more shareable and encourages viewers to click on it.

#7. Utilize Hashtags to Reach a Wider Audience

On your YouTube Shorts, you must use hashtags. Using hashtags will trend your video content and will grab the attention of your audience.

To classify and promote your material, use trending and relevant hashtags. This can expose your Shorts to a wider audience and connect you with viewers actively searching for or engaging with content related to those hashtags.

#8. Promote Your Shorts on Social Media Platforms

Promote your YouTube Shorts on other social media networks to increase their audience reach. Use social media sites like Facebook, Instagram, and Twitter to point your fans to your YouTube Shorts by sharing teasers, sharing snippets, or creating content. 

Cross-promotion on several platforms can increase traffic to your YouTube channel and expose your content to new viewers.

#9. Be Consistent

Consistency is key in building an audience on YouTube Shorts. Regularly upload Shorts to maintain visibility and engagement. 

If you are consistent, your viewers will also be interested in your content, and it also portrays that you are a very active and regular creator, increasing your audience and views.

Ideas For Making YouTube Shorts In 2024

Some suggestions of Trendy topics and ideas for creating YouTube Shorts in 2024 are mentioned below: 

  • Unboxing videos provide viewers with a unique way to see brand-new items

  • Product reviews offer insightful information in a concise manner to assist readers in making selections. 

  • Cooking Shorts can showcase your culinary skills in rapid, visually appealing sequences, perfect for those seeking quick recipe inspiration. 

  • Tutorials condensed into Shorts format offer quick, digestible lessons on various subjects, from tech tips to DIY projects. 

  • Fun facts Shorts appeal to curious minds, delivering exciting nuggets of information briefly and entertainingly.

  • You can always show creativity behind the scenes to attract more viewers and audiences.

  • Hacks Shorts provide smart and easy time-saving methods for everyday challenges. 

  • Shorts allow gamers to share quick highlights, tips, or entertaining gameplay moments. 

  • Before and after Shorts that highlight makeovers, projects, or personal journeys can be used to highlight transformations. 

Conclusion

YouTube has become the most popular social media platform where daily active users are growing exponentially. Therefore, whether you are an aspiring influencer or a businessman, YouTube Shorts should be on your marketing list to attract more followers and engagement.

Now is the ideal time to utilize this guide to launch your YouTube channel, produce short films, and gain followers by drawing in the necessary target audiences.

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Written By Lucas Dupont

Lucus is the in-house Twitter expert we have at Thunderclap.it. He is a 360-degree Twitter expert and looks after Twitter from top to bottom. From trending hashtags, algorithm surges, new challenges, analyzing Twitter content, and curating matching ones, he's been handling the entire planning and implementation process for Twitter at Thunderclap.it. He also supports and guides the content team in crafting appropriate Twitter content for the website.