blog
  • author Sophia Martinez
  • calander Publish Date : September 03, 2024
  • calander Last Update : September 03, 2024
  • clock 38 min read

If you are a creator or an influencer, looking for ways to earn some cash on Instagram, consider getting started with the new Instagram Subscriptions feature.

Subscriptions allows you to earn money on Instagram by sharing exclusive content with your most loyal followers in exchange for a monthly subscription fee. Simply include a share button on your profile that allows followers to purchase a monthly membership plan.

Continue reading to find out more about the in-app monetization tool and how you can use subscriptions to generate recurring monthly cash.

Who Is Eligible For Instagram Subscriptions?

Excited to get going? Here are a few things you need to know before you start your own subscription. Let’s understand the eligibility criteria for Instagram Subscriptions- 

  1. Age:

Creators must be at least 18 years old to apply for an Instagram subscription. This is to confirm that creators are legal adults capable of entering into a contract with Instagram.

  1. Account Type:

To set up Instagram Subscriptions, creators must have either a Creator or Business account. Personal accounts are ineligible for Instagram subscriptions.

  1. Follower Count:

For the launch of Instagram Subscriptions, creators must have at least 10,000 followers. This ensures that creators have a large audience to sell subscriptions.

  1. Location:

Creators must reside in a country where Instagram subscriptions are available. Currently, this group includes Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

  1. Content Guidelines:

Creators must follow Instagram's Community Guidelines, which prohibit content that is inappropriate, offensive, or dangerous. This excludes nudity, violence, hate speech, and graphic content.

  1. Partner Monetization Policies:

Creators must follow Instagram's Partner Monetization Policies, which lay out the guidelines for monetizing content on the site. This excludes spam, fraud, and manipulation.

  1. Material Monetization Policies:

Creators must follow Instagram's Content Monetization Policies, which set out the criteria for monetizing certain types of content, such as branded content and music.

  1. Account Status:

Creators must be verified and in good standing with Instagram. This implies there are no violations of Instagram's terms of service or community guidelines.

Creators that match these eligibility standards can start an Instagram Subscription, which allows them to offer unique content to their followers for a monthly charge.

How To Set Up Subscriptions On Instagram? 

Instagram Subscriptions is a new tool that enables creators to monetize their content by providing special advantages to subscribers. Instagram subscriptions allow producers to develop a dedicated community of fans who support their work and gain exclusive access to content, badges, and other rewards.

If you're a creative trying to monetize your Instagram presence, adding subscriptions is an excellent method to do it. We’ll help you in setting up subscriptions on your Instagram:

  1. Go To Professional Dashboard

  • Step 1: Open the Instagram app and navigate to your profile page

  • Step 2: Tap the three horizontal lines (Settings) in the top-right corner

  • Step 3: Select "Professional Dashboard" from the menu

  1. Click On Your Tools

  • Step 1: In the Professional Dashboard, scroll down to the "Tools" section

  • Step 2: Tap on "Your Tools"

  1. Step 3: Select Subscriptions

  • Step 1: Tap on "Subscriptions" from the list of tools

  • Step 2: This will take you to the subscription setup page

  1. Tap On Get Started

  • Step 1: This button will begin the subscription setup process

  • Step 2: You'll be prompted to agree to Instagram's terms and conditions

  1. Agree To Terms Of Use

  • Step 1: Read through Instagram's terms and conditions for subscriptions

  • Step 2: Check the box to agree to the terms

  • Step 3: Tap "Next" to proceed

  1. Set Up A Payout Account

  • Step 1: Add your bank account information to receive subscription payments.

  • Step 2: Enter your account number, routing number, and other required details

  • Step 3: Tap "Next" to proceed

  1. Select A Monthly Subscription Price

  • Step 1: Choose a monthly subscription price from the available options (e.g., $4.99, $9.99, etc.)

  • Step 2: Select the price that best fits your content and audience

  1. Click On Publish And Create

  • Step 1: Review your subscription settings to ensure everything is correct

  • Step 2: Tap "Publish" to make your subscription available to followers

  • Step 3: Click "Create" to confirm and complete the setup process

By following these steps, you'll successfully set up subscriptions on Instagram and be able to offer exclusive content to your subscribers.

How To Create Content With Instagram Subscription Features?

Instagram Subscriptions allows creators to offer unique content to their dedicated followers in exchange for a monthly charge. 

However, providing entertaining and valuable content that resonates with your subscribers is important  for keeping them interested and recruiting new ones.

Let's discuss the best practices and techniques for developing content with Instagram subscription features.

How To Create Subscriber-Only Stories?

Subscribers only story on Instagram allows to to share premium content, boosts your earning and increases engagement on your stories. Here is a process to create Subscriber-Only Stories.

  • Step 1: Tap the camera icon in the top-left corner of the screen to create a new story.

  • Step 2: Select the "Subscribers" option at the bottom of the screen.

  • Step 3: Choose the content you want to share, such as a photo or video.

  • Step 4: Add text, stickers, or other edits as desired.

  • Step 5: Tap "Send" to share the story with your subscribers only.

How To Create Subscriber-Only Lives?

Take your Live streaming to new heights and give your followers an unforgettable experience and personal interaction. Subscriber-only lives allows you to interact with the dedicated fans and share exclusive and unseen content. Let’s help you create a Subscriber-Only Lives on your Instagram.

  • Step 1: Tap the camera icon in the top-left corner of the screen to start a new live stream.

  • Step 2: Select the "Subscribers" option at the bottom of the screen.

  • Step 3: Choose your camera and audio settings.

  • Step 4: Add a title and description for your live stream.

  • Step 5: Tap "Go Live" to start the stream, which will only be visible to your subscribers.

How To Create Subscriber-Only Reels?

Subscriber-Only reels allows you to share premium videos on your Instagram. This reel increases interaction with likes and comments on them and also builds a more loyal following. Let's learn how to create a Subscriber-Only Reels.

  • Step 1: Tap the camera icon in the top-left corner of the screen to create a new reel.

  • Step 2: Select the "Subscribers" option at the bottom of the screen.

  • Step 3: Choose the content you want to share, such as a video clip.

  • Step 4: Add audio, text, or other edits as desired.

  •  Step 5: Tap "Share" to share the reel with your subscribers only.

How To Create Susbcriber-Only Posts?

By creating Subscriber-Only Posts you can reward your followers with exclusive content which only they will be able to access, this will increase engagement and your followers will stay loyal with you forever. Steps to create Subscriber-Only Posts are as follows-

  • Step 1: Tap the "+" icon in the top-right corner of the screen to create a new post.

  • Step 2: Select the "Subscribers" option at the bottom of the screen.

  • Step 3: Choose the content you want to share, such as a photo or video.

  • Step 4: Add text, hashtags, or other edits as desired.

  • Step 5: Tap "Share" to share the post with your subscribers only.

 

4 Bonus Tips:

  • Tip 1: Make sure you have an active subscription service on Instagram to access these features.

  • Tip 2: Use the "Subscribers" option to create exclusive content for your subscribers.

  • Tip 3: You can switch between subscriber-only and public content at any time.

  • Tip 4: Keep your subscriber-only content unique and engaging to retain subscribers.

By following these steps, you can create exclusive content for your subscribers, remember to keep your content engaging and unique to retain your subscribers!

How To Receive Payouts With Instagram Subscriptions?

As an Instagram creator, making money from your content through Subscriptions is an intriguing option. However, understanding how to earn compensation for your efforts is critical.

Here's a detailed explanation of how to receive payouts with Instagram subscriptions:

  1. Eligibility Requirements- 

To be eligible, your account must be at least 30 days old, have a minimum of 100 subscribers, and have earned at least $100 in subscription revenue.

  1. Setting Up Your Payout Account

To set up your payout account on TikTok, navigate to your Professional Dashboard, tap on "Payouts", and then select "Set up payout account" to start the process.

  1. Enter Your Bank Account Information:

Enter your account number, followed by the routing number, then provide your bank name and bank address, and finally, review and confirm your account information to ensure accuracy.

  1. Requesting a Payout

To request a payout on TikTok, navigate to your Professional Dashboard, tap on "Payouts", then select "Request payout", enter the amount you want to request (with a minimum of $100), and finally, confirm your request to initiate the payout process.

  1. Payout Processing

After submitting your request, Instagram reviews and processes the payout within 3-5 business days, then sends the funds to your designated bank account, and finally, sends you an email notification to confirm that the payout has been successfully processed.

  1. Additional Information

Instagram takes a 30% commission on all subscription revenue earned, payouts are made in your local currency, and you're responsible for any taxes or fees associated with your earnings, with payments processed either through PayPal or bank transfer, depending on your location.

By following these steps and meeting the eligibility requirements, you can receive payouts for your Instagram subscriptions. Remember to keep your account and payout information up to date to ensure smooth and successful payouts!

Final Thoughts

Instagram Subscriptions allow creators and online business owners to increase their income streams by directly monetizing their followers, and the added benefit of regular money provides creators with some financial security.

Sharing exclusive content enables creators to engage more deeply with their audience, hence increasing brand authenticity. While Instagram Subscriptions are an appealing way for online business owners and creators to make money, launching a membership site can allow you to monetize your audience on your terms.

Frequently Asked Questions

Instagram Subscriptions allow creators to earn money by offering exclusive content, badges, and perks to loyal followers in exchange for a monthly fee, creating a direct relationship and monetizing their content, while providing subscribers with unique experiences and rewards.

On Instagram, you can charge between $4.99 and $99.99 per month for subscriptions, giving creators flexibility to price their exclusive content and perks accordingly, based on their audience base and offerings on the platform.

Instagram subscriptions pay creators through a payout system, where they receive 70% of the revenue generated by their subscribers, minus any applicable taxes and fees, with payments processed through PayPal or bank transfer, depending on the creator's location

To be eligible for Instagram subscriptions, creators must meet the following criteria: have at least 1,000 followers, be at least 18 years old, have a professional or business account, comply with Instagram's guidelines and live in a country where subscriptions are available.

To enable Instagram subscriptions, go to your Professional Dashboard, tap "Monetization," then "Subscriptions," and toggle on "Subscriptions." Accept the terms and conditions, set your subscription price, and customize your subscription benefits to start offering exclusive content to your subscribers.

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Written By Sophia Martinez

Sophia, with an explicit experience of 10+ years in content writing, is the veteran writer and editor at Thunderclap.it. She specialises in core content and advises the writer's team on writing business-maximizing content. She has worked as a content marketer for many brands in their young phases and thus, holds expertise in building brands through content. We are honoured to have her as part of our team and take the lead.

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