Subscriptions on Instagram : Everything You Need to Know

Instagram has been on a roll in recent years, launching new tools to let creators engage with their followers while monetizing their accounts. They have recently launched a new tool - Instagram Subscriptions to present unique content to your audience in exchange for a monthly payment.

The platform has created its own in-house version of a monthly subscription for creators to use. Whether you're from a property selling business, a guitar teacher, or a hairstylist offering new coloring techniques - you must explore the feature to help you monetize your account.

Apart from that you can now include a button on their profile that allows their fans to purchase a monthly membership. This way, as a creator, you'll have a consistent, sustainable, and scalable income from Instagram.

What Are Instagram Subscriptions?

Instagram Subscriptions is a feature that enables content creators to generate recurring monthly revenue by providing exclusive content to their most engaged followers. The subscription service is presently only available in a few countries, but it is set to be expanded globally.

Through in-app purchases on mobile devices, followers can subscribe to these accounts and obtain access to premium content for a monthly price. Subscription management is simplified within the Instagram app, allowing UGC creators to give a more personalized experience to their personal audience.

How do Instagram Subscriptions work?

Instagram Subscriptions represent a transition toward a more financially supportive creator economy, allowing devoted fans to compensate authors for sharing exclusive content. Let’s see Instagram subscriptions how works-

1. Creators:

• Eligible creators can apply for the subscription through the Instagram app.

• Once approved, they can charge a monthly subscription fee (beginning at $0.99) and provide unique content for their subscribers.

• Creators can share subscriber-only posts, stories, and reels, which are identified by a specific icon.

• Creators can offer exclusive benefits, such as access to exclusive lives, badges, or content.

2. Subscribers:

• A dedicated tab on the account's profile allows followers to discover subscription-enabled profiles.

• They can subscribe by pressing the "Subscribe" button and verifying their payment.

• Subscribers get exclusive content, bonuses, and a unique badge next to their name in the creator's comments section.

• Subscriptions renew automatically every month, and subscribers can manage them in account settings.

Instagram Subscriptions Eligibility and Requirements

Instagram has established specific requirements and guidelines for creators to unlock Subscriptions. 

The platform rigorously examines applications to maintain a high level of quality and consistency, including account type and age, content quality, and engagement levels. Let’s understand the eligibility requirements and standards to get started-

1. Have A Professional Instagram Account

To be eligible for Instagram Subscriptions, you must have a Creator or Business account. This sort of account grants access to services such as Insights, IGTV, and Instagram Shopping.

If you have a personal account, you must switch to a professional account to apply for Subscriptions.

2. Have 10000 Active Followers

To be eligible for Instagram Subscriptions, you must have at least 10,000 active followers, which are accounts that interact with your content, watch your stories, and do not unfollow you right away.

Instagram wants to ensure that you have a large and engaged audience before allowing you to offer Subscriptions.

3. Follow Instagram’s Monetization Policies

To be eligible for Subscriptions, you must adhere to Instagram's community guidelines and monetization regulations. These policies prohibit any content that is inappropriate, violent, hateful, or explicit.

You must also follow Instagram's guidelines for sponsored content, affiliate marketing, and branded content. Ensure you understand and adhere to these terms to avoid account suspension or termination.

4. Be Located In an Eligible Region

Instagram Subscriptions are now accessible in a few countries, including the United States, United Kingdom, Canada, Australia, and others. If you live in a country where Subscriptions are not available, you will be ineligible to apply. 

Instagram may expand Subscriptions to other regions in the future, so keep an eye out for updates if you aren't already eligible.

By completing these conditions, you'll be well on your way to selling Instagram subscriptions and monetizing your content on the network.

Regions Where Instagram Subscription Is Available

Instagram Subscriptions have expanded to a variety of regions, providing creators and fans with a new way to connect and support one another. This new feature is currently available in more than 40 countries, including North and South America, Europe, Asia, and Australia.

Here is full list of countries where Instagram Subscription is available-

We should anticipate additional expansion into new locations, democratizing access to monetization technologies and empowering creators to transform their passion into a sustainable livelihood.

Features Provided By Instagram Subscriptions

Creators who enable this feature gain access to a number of benefits of Instagram Subscription that allow them to provide exclusive and subscriber-only content. Let’s talk about Instagram Subscriptions features and what they have to offer.

1. Messenger Powered Subscriber Chats

Even though the creators' economy subscription services have always been content-based, it is time for some modifications. Instagram is integrating subscriber chats to provide creators the opportunity to develop a community with their subscribers.

Creators can engage in direct message conversations with their subscribers using Messenger. This enables more personalized interactions and private communication by hosting subscriber chats to debate various themes and get to know your subscribers.

Up to 30 subscribers can join your discussions using a new "join chat" sticker, which you must display on your post.

2. Exclusive Content That Disappears in 24 Hours

Creators opposed Instagram's announcement of a subscription story and subscriptions live, claiming that they intended to create exclusive content that would be available to the audience for more than 24 hours.

As a result, the Instagram team incorporated subscriber posts and Instagram reels into the Instagram subscription plan. It's been proved that the information on your profile is an efficient approach to attract new users and expand your community.

Subscribers can use this feature to revisit the content you generated specially for them and interact with it at any moment.

3. Subscriber Stories Like Close Friends Feature

The stories of subscribers and close friends are very similar, which means the stories are only visible to a selected number of people. 

To publish stories for close friends, use the green circle, for subscription stories, select the purple circle to make stories available only for subscribers.

4. Exclusive Subscription Lives

This feature allows creators to to set up subscriber lives, from this you can present exclusive content to your subscribers. Your subscribers will be notified when you go live, and they will be able to view your Instagram live.

The ability to broadcast exclusive subscriptions live to your audience lets you interact with them and discuss topics personally. As a result, you can set a greater price for Instagram memberships.

5. Unique Subscriber Badge Icon

Instagram Subscriptions offer unique Subscriber badge icons to the subscribers. The subscription badge will be displayed whenever a subscriber interacts with the creator.

This badge will appear whenever subscribers leave comments on your posts or send you messages. This helps them to stand out from other accounts, and content creators can identify their audience based on who pays them monthly fees and who they can convert into subscribers.

These features enable creators to cultivate a loyal following, provide exclusive material, and monetize their impact, while subscribers benefit from special incentives, direct access, and a sense of belonging.

Why Should Use Instagram Subscriptions?

Instagram Subscriptions provide a great option for creators to develop a dedicated community, monetise their content, and maintain a direct engagement with their audience. Creators can make recurring revenue by offering subscribers exclusive privileges and content.

Whether you're an artist, coach, or entrepreneur, Instagram Subscriptions provide a powerful tool to turn your online presence into a thriving career. Doting down few benefits of using Instagram subscriptions:

1. Get An Additional Revenue Stream

Instagram Subscriptions provide creators a new opportunity to monetize their content, providing a consistent source of income in addition to established approaches such as advertising and sponsorships.

2. Build A Strong Instagram Community

Subscriptions empower authors to cultivate a loyal following by delivering exclusive content, encouraging conversation, and rewarding devoted followers. This results in a more dedicated and engaging followers and subscribers community.

3. Expand Your Creator Business

Creators can grow their business beyond traditional content creation by providing exclusive material and incentives, resulting in a more sustainable and diverse revenue source.

4. Share Exclusive Content With Loyal Fans

Subscriptions enable producers to share exclusive content with their most devoted followers, such as behind-the-scenes insights, sneak peeks, or exclusive deals, making them feel valued and appreciated.

5. Grow Your Instagram Account

Creators can increase their visibility and reach on the platform by offering subscriber incentives which will in return grow your Instagram followers, increase reach and visibility of your account.

Final Thoughts

Instagram Subscriptions is a game-changing innovation that enables creators to build deeper connections and make consistent revenue from their followers. 

With Instagram Subscriptions, the future of creative enterprise looks promising, and we can anticipate fascinating inventions and success stories from this flourishing community.

Overall, Instagram Subscriptions give creators a strong tool for growing a dedicated audience, expanding their business, and increasing revenue, all while delivering fans unique content and rewards.

So what are you waiting for, start your subscription journey today.