Instagram Polls Stickers To Increase Engagement - A Quick Guide

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Back in 2016, Instagram added a new feature to its application known as Instagram Polls Stickers. This feature became an instant hit overnight, helping users vote on two-option polls directly within Instagram Stories.

Furthermore, they make interactions more interactive and provide feedback. 

Various companies use this feature to know their audience's preferences, make appropriate changes to their products and services based on those likes and dislikes, and then launch them to the audience.

Understanding Instagram Poll Stickers

Instagram Poll Stickers are a dynamic feature that helps users pose engaging poll questions and gather real-time responses from their audience. This activity will boost the user's Instagram account by enhancing engagement. 

Here's a closer look at the elements that make up a Poll Sticker and how to interpret the results:

The Building Blocks Of A Poll Sticker:

1. Question

This is the heart of your Instagram polls. It should be short and develop a curiosity in your audience. It would be beneficial if it is around 25 characters.

2. Answer Choices

Your Instagram polls can have between 2 and 4 answer choices. Each choice should be clear and easy to understand. You can include a "See Results" option for viewers who don't want to participate but are interested in the outcome.

3. Customization

The color palette can add a touch of personality to Instagram polls. Therefore, you can use colors matching your story's theme to develop a better look.

Viewing And Analyzing Poll Results

Once your story goes live, viewers can vote for their preferred response by tapping on your poll. Moreover, your narrative shows the outcomes in real time, giving you insight into your audience's preference for a specific solution. 

After a day, the Instagram Insights tool lets you view comprehensive analytics, helping you better understand your audience's interaction habits by providing useful information like the demographics of the voters.

How To Create And Customize An Instagram Poll Sticker?

This step-by-step guide will help you in the creation process of poll stickers on Instagram. After completing all these steps, you can develop Instagram polls for your audience.

1. Access the Story Creation Screen and Add a Background (Optional)

Before adding the poll, you can add a background image or video to your story. Follow these easy steps: 

• Step 1: Go to the Instagram app on your mobile

• Step 2: click the camera icon 

• Step 3: Swipe right from the feed. You will reach the story creation screen.

• Step 4: Capture a photo or video by pressing the capture button at the bottom of the screen, or choose an existing image/video from your camera roll by swiping upwards.

2. Select the Poll Sticker

Once you have your selected background, go for an Instagram poll sticker. Follow the below process to select a poll sticker on Instagram:

• Step 1: Search all around your screen for the sticker tray icon, which is a square smiling face symbol located in the upper right corner.

• Step 2: Tap on the sticker tray icon to reveal a variety of interactive stickers you can add to your story. 

• Step 3: Scroll through the options until you find the "Poll" sticker. It usually resembles a bar chart icon or has the word "Poll" written on it.

3. Craft Engaging Question

The "Poll" sticker is now selected. Click on the text box above the sticker to begin your question. At this point, whatever content you present will go straight to your audience.

Keep your question concise and clear, aiming for around 25 characters to ensure it displays fully within the sticker. Here are some tips for formulating an engaging question:

• Spark curiosity: Pose a question that piques your audience's interest and makes them want to choose an answer.

• Keep it relevant: Align your question with your brand or content theme to maintain a cohesive experience for viewers.

• Use emojis strategically: Emojis can add personality and grab attention within your question or answer choices (more on that later).

4. Formulate Clear And Balanced Answer Choices

Below the question box are two blank answer choices. Tap on each answer choice to edit the text. The Instagram poll can have two to four answer choices.

Your answer choices should be easy for your Instagram viewers to understand so avoid using vague answers, which can confuse the audience.

5. Add A Splash Of Color With Customization

Now, you have your question-and-answer choices and can customize your poll sticker.

• Step 1: Tap on the color palette icon located next to the text boxes. This will open a color selection window with various color options.

• Step 2: Choose a color combination for your poll text and background that complements your story's theme or brand aesthetic. 

Quick note: Remember, colors can evoke emotions and influence engagement, so choose wisely!

6. Position And Resize Your Poll Sticker For Optimal Visibility

After selecting the desired color scheme, you can position the Instagram poll sticker on your story with these easy steps: 

• Step 1: Simply tap, hold, and drag the poll sticker to the desired location on your screen.

• Step 2: Use the pinch gesture (two fingers spread apart) to resize your poll sticker. 

Ensure it's large enough to be easily readable but doesn't dominate your entire story.

7. Share Your Interactive Story With The World

Once you have developed your question and answers and customized your Instagram poll sticker, click the "Your Story" button to share it with all your Instagram followers. However, if you want to share it only with a set of people or groups, select "Send To" and choose the desired recipients.

Why Use Instagram Polls To Increase Engagement?

Instagram Polls help in attracting users' participation towards your content. This direct engagement helps in content visibility and duration on screens. Furthermore, it enhances user involvement and encourages connections with the Instagram audience.

Let us understand why poll questions for Instagram have significance and how they help boost engagement in several ways:

1. Know Your Audience Well

You can get to know about the audience's opinions on products, content themes, and brand identity.

2. Powerful Content Creation

Based on Instagram poll results, you can prepare the content according to your audience's interests, which will help you get engagement.

3. Boost Brand Loyalty

Instagram polls help develop a two-way conversation, which means you can interact with your audience and vice-make, making your audience feel valued and heard. 

4. Initiate Conversations 

Use lighthearted polls to begin conversations with your audience. You can share jokes, "This or That" scenarios, and pop culture references as a reference.

5. Accumulate Feedback & Market Research

Instagram polls are great ways to increase engagement on Instagram pages. You can collect feedback on existing products, marketing strategies, and ideas for new content.

6. Promote Upcoming Content & Events

Generate excitement by teasing upcoming launches or events with engaging polls. The audience will remain engaged with you after this process.

Concluding Words

Our complete guide has all the relevant points that will help you increase engagement via Instagram Poll Stickers.  

We have explained the complete functionality of each sticker and provided the relevant steps to develop engaging poll questions and how to use them. 

Remember, interactivity is key! So get creative, have fun with polls, and watch your audience connect with your brand on a deeper level.