TikTok E-commerce Strategy: Complete Guide For 2024
With around 2 billion monthly active users, TikTok empowers individuals to make short-form, music-centric videos, using lenses, filters, and AR features. It has become a primary haven for several e-commerce businesses to sell and promote their goods. This shift is evident because of the official TikTok stats which say around 67% of users get influenced by TikTok when making purchasing decisions.
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